Magna Technology Group (Formerly Magna Marketing)

We really have appreciated our time working with Magna (Karen & Eric specifically). They have absorbed the work like an extension of our team. They are knowledgeable, patient, and work proactively to create resources for our team to reference. We would be lost without them. Grateful for the partnership!

TL, DR: Given the opportunity, I would choose to partner with Magna on another project with zero hesitation. They know their stuff, were helpful throughout the project, and were thoughtful in their approach. We were introduced to Magna through our Salesforce rep when we were having trouble with a support ticket related to an automation that stopped working. They helped us through that issue, and we proceeded to work together on a larger data restructuring initiative. At a high level, our goal was to streamline how data flows from Salesforce CRM (SFDC) into Salesforce Marketing Cloud (SFMC), and Magna played a key role in helping us achieve that. In my experience the team at Magna is solution oriented. Each person we interacted with was always looking to resolve whatever issue we had. We initially worked with Eric, but Manav was our main POC for the data project and he was wonderful to work with. We laid out our issues and he came back with a thorough plan. After discussing it and answering question we executed. We also had a lot of questions along the way which Manav was generally able to answer. When he didn’t have an immediate answer, he was proactive in researching and following up with clear guidance. Overall, Magna proved to be a strong and reliable partner, and I would welcome the opportunity to work with them again in the future.

Professional sales process, disappointing implementation and final product

Since our first review was removed (we've reached out to Salesforce to find out why), and Magna did not deem to ask us for a review, this is a follow-up now that we've had even more time to work with Salesforce Signature Success and identify further issues with our implementation. Sales process was particularly smooth, but ultimately the product delivered was (largely) an out of the box implementation that ignored most of our requirements, or (as we're now finding) require correction to the implementation to meet our needs.. Coming off an existing tech stack with a very thorough automation process, hundreds of journeys, etc. our needs were not complex, but highly specific so that we could build on what we'd already achieved with our old tech stack. Across the last several months of the project we were forced to raise issues to an executive level, and refute feedback with screenshots and examples from their own team's Slack conversations. The project was further complicated with deliverables that missed QA requirements (our own team asked that they stop QA due to the how poor the process was and the quality of "approved" deliverables), a whitelisting process that we had to take over to complete, and we're now working through correcting multiple issues, i.e. identify resolution, removing OOtB data streams, etc. with Salesforce directly via Signature Success. There are some highly talented individuals at Magna, but the overall project required a significant volume of micromanagement and (now) additional development on the final deliverable(s). If there are questions about the validity of this review, we're happy to share the Salesforce team members that were part of the project process and can verify we were a customer.

Working with Magna Technology Group was a genuinely great experience from start to finish. The team was incredibly flexible and thoughtful throughout our engagement — always willing to adapt to our needs and go the extra mile to ensure everything ran smoothly. What stood out just as much was the quality of their documentation. It was thorough, well-organized, and made the whole process so much easier to navigate. You could tell real care and effort had gone into it. A special mention has to go to Nikhil, who was an absolute pleasure to work with. His warmth, professionalism, and willingness to help made every interaction a positive one.

Andrew, Caden, Chris, and the entire team have been exceptional partners throughout our project. They’ve consistently brought a thoughtful, strategic approach to moving our account forward while remaining highly responsive, transparent, and collaborative every step of the way. Their level of engagement and willingness to problem-solve proactively made them feel like a true extension of our team, and we genuinely appreciated their partnership.

Working with Andrew, Caden, David, and the entire Magna team has been a truly positive experience. Going into the transition, we were a bit hesitant because of challenges we had with a previous partner, but the team quickly put those concerns at ease through their transparency, communication, and thoughtful approach. Andrew and Caden have been incredibly helpful and strategic in guiding our account and projects forward. They’ve stayed engaged every step of the way, always taking the time to explain recommendations, problem-solve with us, and make sure we felt supported throughout the process. David also made a huge impact early on by making the contract and scoping process seamless. His knowledge, attention to detail, and ability to clearly scope everything out gave us a lot of confidence from the start. What we appreciate most is how the team helped turn something that was once very customized and difficult to navigate into a solution that feels much more streamlined, understandable, and easy for our team to manage day to day. They’ve been nothing but supportive, knowledgeable, and collaborative, and they truly feel like an extension of our team.

When Magna took over our account, they approached the transition thoughtfully and with a strong understanding of our concerns. After our experience with our previous partner, we were naturally skeptical, but the Magna team quickly put those concerns to rest through their strategic planning, responsiveness, and the depth of knowledge across the entire team supporting our account. They have been incredibly helpful in fixing, optimizing, and updating our account in ways that made a real impact. What we appreciate most is their ability to take something highly customized and complex and turn it into a system that is much more intuitive, manageable, and easy for our team to use confidently day to day. Their partnership has made a significant difference for us.

Magna Marketing was a great resource in our Revenue Cloud implementation. From top to bottom they were thorough and worked through all aspects of the project to ensure we felt like we got what we paid for and wanted in our system. They left no stone unturned and every member was very helpful and polite. They even went as far as to come up with options for us when salesforce fell flat on specific product modules. They were great in an ever changing technological environment. We have used multiple implementation partners with multiple ERP type systems, and Magna has been the FIRST partner to leave us satisfied with money spent and project complete. Thank you Magna!

The Magna team was a great partner in helping us transition from Marketing Cloud Engagement to Marketing Cloud Account Engagement. This move was a critical step in better aligning our technology with our organizational structure and long-term vision for achieving our marketing and sales goals, and Magna made the entire process as seamless as possible. Magna is truly hands-on. Their team invested the time to deeply understand our business, challenges, and goals, which made a huge difference in the quality of the solutions they delivered. They didn’t just configure a platform, they built solutions that made sense for how our teams actually work. From solution design and QA through project management and launch, Magna was thoughtful, thorough, and proactive every step of the way. Every Salesforce-related solution was fully vetted and rigorously tested before going live, and when unexpected challenges popped up, the team jumped in quickly to research, troubleshoot, and resolve issues without hesitation. Throughout the project, we threw plenty of curveballs their way, and the Magna team handled each one with flexibility, creativity, and professionalism. They consistently found ways to adapt to our internal processes rather than forcing us into a rigid model. Thanks to their expertise and dedication, we were able to maintain our marketing momentum throughout the transition with little to no disruption to our sales or operations teams.

Magna was an excellent partner from start to finish. They delivered under budget with clear documentation and effective training. Their technical specialists demonstrated strong expertise across all Salesforce environments, and collaboration with the entire team was seamless throughout. The project experienced minor delays unrelated to Magna's performance, and they remained responsive and supportive throughout.