Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder

Works great!

Before this came along we were restricted to sending out automated texts via process builder or flow. It’s great to be able to send texts via marketing cloud journeys. We’ve been doing it for a while now without any hiccups. :-)

Marketing Cloud texts sent at scale become 1:1 Service Cloud conversations

For years, Twiddy & Company has used Avochato to communicate with our customers and stakeholders via text message. The Marketing Cloud integration adds significant capability for us - we can trigger text messages at scale, based on any Salesforce activity, as part of a multi-channel Marketing Cloud journey or as a standalone transactional text communication. When a customer responds to any of these texts, it immediately pops open in Service Cloud, on the customer's account record. We can see all the interactions we've had with this customer and engage intelligently. If you're looking to engage with your customers via SMS at scale, yet have 1:1 personal dialogue with them when they are ready to engage with you, give the Avochato / SF Marketing Cloud app a try.

SMS automation that scales across Salesforce Marketing, Sales, and Service Cloud

Avochato has a standalone interface and multiple configurable Salesforce component views that our team uses to communicate over SMS/WhatsApp/LiveChat with our customers and prospects. Disclaimer: we use Avochato internally at Avochato, but I'd like to point out some of the highlights that help our team connect with our customers if it can benefit our customers' workflows. When integrated with Salesforce Marketing Cloud, Avochato makes it easy to automatically send personalized SMS messages to your contacts based on Salesforce activities. We easily import and sync contacts so you can text them from Avochato and track all conversations within Salesforce. Drag and drop SMS message activities into your journeys, and manage all conversations from a shared inbox within Salesforce. The product's skill routing feature helps separate customer requests between current customers and prospects, which helps direct our customer's needs to either our sales or our support team. All activities sync within Salesforce leads, contacts, accounts, opportunities, and any other custom objects and records. Broadcasting is a powerful tool used to message an entire audience that has a specified set of tag(s), custom field(s), or geographical identifier(s). List View Broadcasting within Salesforce makes it even easier to send a broadcast message to customers, prospects, and any general end-users that make up part of the audience. Responses to broadcasts funnel into the shared inbox, which can be managed either from Avochato or from Salesforce Service and Sales clouds. Mobile apps for iOS and Android make it even easier for our team to use Avochato on the go. All conversations sync and flow across mobile web, desktop web, and mobile apps. The Avochato interface is also available within the Salesforce app! Security is also a top priority, which is why Avochato is SOC 2 Type 2 compliant and HIPAA compliant.