Dataro - Fundraising Intelligence for Nonprofits: Salesforce Connector

Know who deserves your attention: Most appeal lists are built on rules nobody has reviewed in years. Dataro replaces them with ranked, AI-scored Audiences — telling your team exactly who to focus on, in priority order, for every campaign.

Build targeted audiences in minutes, not days: Set your campaign parameters, apply exclusions and get a ranked list with a recommended cutoff — ready to export to print or digital. No SOQL. No analyst required. Your team works in Salesforce as usual.

Know who's most likely to give — this quarter: The Dataro Single Gift score predicts each donor's likelihood to give within 90 days, published to your Salesforce records. Flexible across appeals, digital and telefundraising .

Insights that sharpen with every campaign: Insights gives your team a cross-program view of donor behavior, model performance and outcomes so you can answer what leadership asks: which segments are growing, where churn risk sits, what's compounding.

Protect your regular givers before they lapse: Dataro's churn models rank recurring donors by cancellation risk — so your team can intervene before it happens. Most customers see meaningful retention lift within their first campaign cycle.

Find your next major donor in your existing file: Dataro Donor Research surfaces donors showing behavioral signals of mid or major giving potential — people your team would never find manually. Prospects comes with a rationale your team can act on.

Run campaigns that compound — not reset: Dataro Playbooks turn each campaign into a structured, repeatable process: set your audience, confirm your ask strategy, execute and measure. Results track against holdouts so every cycle gets sharper.

Decisions your team can explain and defend: Every prediction comes with context to justify it to across teams. Scores can be inspected, cutoffs adjusted, decisions documented. If the team can't explain it, they won't use it.

Dataro connects to Salesforce — nothing to replace: Install the Dataro App, connect via OAuth 2.0, and scores write back to Account and Contact records. Your Salesforce dashboards, list views and flows surface Dataro data without leaving your org.