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Digital Asset Management | Media Management for Marketing Cloud

Brings the power of an enterprise DAM to Marketing Cloud

Overview

OpenText Digital Asset Management empowers Salesforce Marketing Cloud users with a unified media solution, offering a single source of truth for approved, branded and assets. Streamline marketing with quick access to consistent, compliant content.

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See How Digital Asset Management | Media Management for Marketing Cloud Works

  • Authorized users can search, browse, view, download and use assets from within the Salesforce Marketing Cloud, connected and synchronized to OpenText Digital Asset Management.

  • Save time and Reduce Errors: Use the search and browse capabilities in DAM to quickly locate rich media content. DAM metadata and security policies ensure that SFMC business users have only access to approved content

  • Improve consistency and avoid duplication: Access to server-side media transformations provide Marketing Cloudusers with pre-rendered content for all-channel delivery.

The OpenText Digital Asset Management connector for Salesforce® Marketing Cloud (previously called OpenText Media Management for Salesforce Marketing Cloud) increases productivity and efficiency for all marketing teams. With easy access to DAM through Content Builder, users can more quickly design their customer-facing campaigns. When connected to the OTMM server, this connector lets users search, browse, view, download and utilize assets from the DAM within their Marketing Cloud Studios’ user experiences via Content Builder. The tight integration through the Connector enables the creation and launch of marketing campaigns more quickly - while both ensuring brand consistency across your organization and saving users time. In today’s digital marketplace, the customer is empowered like never before. Organizations need to exploit every opportunity to communicate clearly and consistently across every channel and medium.

Categories

Business Needs
Marketing
Industries
Horizontal Product
Media & Entertainment
Travel, Transportation, & Hospitality
Personas
Business Operations Manager
Marketer
Features
Salesforce Shield
Supports Salesforce orgs that use Shield.
Salesforce Shield

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