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ActiveCampaign
The Autonomous Marketing Platform
- Business Need
- MarketingMarketing AutomationMass Emails
- Requires
- Sales Cloud
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

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Showing 10 of 156 Reviews
Disaster
Terrible. Very buggy + it has the most miserable customer service I have ever seen in my life. The AC connection immediately stopped working once it was established with Salesforce, and it took two weeks for AC to fix its system. During this time, support repeatedly tried to blame my client’s Salesforce settings. About a month later, the AC app in the org was suspended without any notifications or alerts, the connection just snapped. How come there is no notification system? Shouldn't the end user know if there is something wrong with the connection? We opened a ticket, but agents kept rotating and asking the same canonic questions over and over again, not reading the information we had already provided, and continuing to blame our Salesforce org for the issue. The ticket was only escalated after 10 days because the agents read the situation extremely poorly. After two weeks we were told that "our license had expired", something which is not even possible. 2 weeks to check if everything is ok with the license? Isn't that the very first thing one needs to check? We even asked if everything was ok with the license, but the question got ignored. Another important thing is that AC requires admin permissions thus you will find no privacy here. 1 star is a lot. If you want to waste your time and money then this is the company you want to connect with.
Integration
For the setup, it was easy. But long term, after using the integration for 1.5 years, this is the damage that has been done to our org: 1. Contacts were remapped to different accounts 2. Contacts have their accounts removed and changed to Anonymous 3. 1-2% of our records were affected slowly. We performed some cleanup at some point, but not a thorough one. We finally removed the integration coz it was miserable. I do not recommend it. It's probably better to either stay in Salesforce Marketing, or move totally into ActiveCampaign.
Hi Thea! Lauren here from the ActiveCampaign product team. First - I wanted to acknowledge how frustrating that had to have been and I apologize that this was the sum total of your experience leveraging this integration. Contact and Account relationships are tricky - especially with account names that are duplicative / Reps updating different accounts and triggering a sync on a record they did not intend (AC requires unique naming whereas SF does not). The integration has gone through several iterations to shore up any gaps in linking Contacts to their respective Accounts - even in there are duplicate names. While I know you've got it disconnected, let me know if you want to re-evaluate. I'd be happy to get on a call with you! With gratitude, Lauren
Had to unistall due to massive data integrity issues
Active Campaign was overwriting data in Salesforce with null values from Active Campaign. Even after adjusting the settings, this behavior persisted. Additionally, this app created a checkbox field on the contact record that is hidden (even from Administrators) upon install that is used to track if a contact is opted out of an email list in Active Campaign. However, if the contact attempts to reactivate their email subscription in Active Campaign, that value is overwritten by the old, stored value from Salesforce the next time that a sync occurs.
Hey, Robert! Lauren here from the ActiveCampaign product team. We appreciate your feedback and are always open to hearing how we can strengthen the integration. Knowing how critical it is to have high data integrity when connecting to a CRM, I'll share this directly with our engineering team today. While the integration is bi-directional in nature to ensure Sales and Marketing teams stay in lock step, you have full control (field by field) on which system should be the "source of truth". We highly recommend taking advantage of this setting per object so that the integration is setup exactly to a T what you would expect. Thank you for leaving feedback and if I can help in any way, please let me know! With gratitude, Lauren
ActiveCampaign Review: The Good, the Bad, and the Ugly!
Pros: 1. Advanced Tiers of Service: The platform offers advanced service tiers with additional features like lead scoring, CRM, SMS marketing, and on-site chat. 2. Competitive Pricing: ActiveCampaign provides competitive pricing, making it a cost-effective choice for email marketing. Cons: 1. Clunky Email Editing Experience: The email editor in ActiveCampaign can be cumbersome and has some quirks that may slow down the editing process. 2. Editing Multiple Emails in Automation: Editing multiple emails within an automation can be cumbersome and less user-friendly compared to other platforms like ConvertKit.
Consistently Breaking Our Org!
The first few months using AC seemed to be fine despite some initial integration hiccups. After those first few months we would notice random things breaking in our environment due to this software. Lead assignment rules are not being followed (they say this is a known issue but why roll out the new release if you are aware this is happening?), leads will come in with a company name of "Unknown" despite the person entering a company name, many duplicate contacts are being created on a consistent basis, contact records will automatically change to have a name of [none] and become disassociated from an account when someone unsubscribes, contacts will randomly change accounts they are associated with, and now as of their release on 6/11/24 we are no longer able to create new contacts Support has been of no use. They refuse to schedule a time to review these items in real time and rely purely on email which is an issue when their product causes so many headaches.
Hey, Sean! Lauren here from ActiveCampaign. Thank you for your candid review and I want to apologize for the experience you've had so far! I've taken down the itemized issue list here and have started a conversation with our engineering team. We'll connect with you directly so we can hop on a call and walk through this list. Looking forward to our partnership and thank you for your patience and candor! With gratitude, Lauren
the most easy email compaigns tool that for my marketing and product need
i like this, as i can send out email compaing and manage audience in my company. i used it twice a week to blast out e-newsletter.
Great Experience
ActiveCampaign works really well with this connection to Salesforce, highly recommend it. I love to be able to see what emails were sent in Lightning, great app!
Salesforce marketing
Ramesh Ahirwar Salesforce I am interested
Best Value Email Marketing Integration for Salesforce
ActiveCampaign is the best value email marketing CRM and automation tool I've used for small business (esp. professional services/B2B). The app that links the platforms is seamless - allowing you to segment the contacts that sync across between the two, and to see data from both sides. Recommend for small businesses wanting to improve their stakeholder communications and email automation!
Well executed marketing automation integration
I've been using ActiveCampaign for almost 11 years and can't rate it highly enough. The Salesforce integration has improved considerably over the years and is really easy to work with inside of ActiveCampaign workflow builder. It could ideally do with a few more actions but it's easy enough to keep everything in sync between the two platforms. A more detailed review from our experience here: https://www.ventureharbour.com/activecampaign-review/
Hi Zdenko, Alex from ActiveCampaign's Product team here. I can certainly empathize with your frustration here, and understand the items you've raised. I've shared this feedback with our team. I've shared this feedback across our org to ensure we continue internalizing challenges, like the one's you've raised, across our teams to ensure you and others have a positive experience with Active campaign. Also, I appreciate the candid feedback here. Apologies that you have hit a couple of challenging moments. Your note has also been shared with our engineering team, to ensure we keep this top of mind when looking at our roadmap. Best, Alex