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Orca - Customer Marketing Leading Solution
Reference Management Programs, Customer Marketing, and Advocacy
- Industries
- Horizontal ProductHigh TechProfessional Services
- Business Need
- ProductivitySales IntelligenceMarketing Automation
- Requires
- Sales CloudService Cloud
- Compatible With
- Sales CloudService CloudMarketing Cloud Engagement
Orca is an intuitive, easily adoptable, and flexible platform built for Marketing, Sales, Customer Success, and more to leverage advocates and references. • Advocacy Strategy And Management • Accelerate Customer Marketing • Deepening Metrics, KPIs, & ROI

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Showing 10 of 16 Reviews
Whale Done! Customer References Simplified!!
Orca has quickly become an essential part of our team's workflow. We moved from managing references across multiple channels to having one consolidated, centralized database of references. As a team, we're often asked who our public references are, and now with Orca, we can pull that list in seconds. What once relied on tribal knowledge and manual efforts is now at our fingertips with intuitive search functionality that has completely transformed the way we work. One of my favorite features is the scheduling functionality. Instead of endless back-and-forth emails to coordinate availability, it's not simplified to a single click where participants can enter their availability. This feature alone has saved our team countless hours of scheduling and planning. Since Orca sits in Salesforce, we can tie references directly to opportunities and clearly show the impact on closed revenue. But most importantly, not only does the tool do everything we need it to do and more, the Orca team is absolutely phenomenal! They've become an extension of our own team, learning our business, anticipating our needs, and partnering with us to achieve our goals! Overall, the move to Orca has been a game changer for our team! It transformed a messy, time-consuming process into a streamlined, centralized system that saves us hours of effort, accelerates sales cycles, and gives us clear visibility into the impact of references on revenue. With seamless Salesforce integration, powerful scheduling capabilities, and a superstar support team, Orca delivers far more than just a tool - it's a trusted partner in driving our success!!
Efficient reference management tool
Orca is a great too to help you effectively manager your pool of customer references. It's ease and intuitive use make it an easy tool for users to work with. The integration into SFDC is clean and makes it a wonderful complement to our SF toolkit. The Orca team is amazing! They truly seek to understand their client's needs and work with you more as if you are a partner. They value your feedback and strive to provide the most timely and excellent support possible.
The best customer reference + advocate solution available
Orca has been great for efficiently managing our advocate pool and enabling matching of customer advocates to sales references. The Orca team truly views you as a partner rather than just a customer, and helps realize your program vision by proactively seeking ways to increase value. With Orca's partnership, they helped build out a Slack integration last year that has made it easier for our sales team to find references to chat with prospects. We worked in tandem and they're receptive to feedback in building out a solution customer marketers need. We're also currently building out an advocate and referral program with Orca to source new customers into our advocacy program and to provide customer champions with an incentive to suggest peers as leads and help us generate pipeline. Orca goes beyond customer reference management and they are realizing their vision of being a one-stop shop for managing advocates.
Orca is a leader in Customer Reference Management
Orca is an exceptional tool for efficiently managing all your customer advocates in one centralized location. The tool's intuitive design makes it simple to use, allowing team members of all technical levels to navigate and utilize its features with ease. Beyond its user-friendly interface, Orca stands out due to the flexibility and reliability of its team. They are consistently responsive to user needs, ensuring that the system evolves to meet the demands of its users. This combination of an efficient management system and outstanding customer support makes Orca a valuable asset for any organization looking to streamline their customer advocacy efforts.
Great team leading Orca
I have been using Orca for our reference request program and it has completely transformed our approach to customer engagement and taken us out of the dreaded spreadsheet. The collaboration between Andru and Scott, the brains behind Orca, is truly commendable. Their dedication to addressing any issues promptly and providing top-notch customer service reflects their commitment to excellence. What sets Orca apart is their white glove service - they go above and beyond to ensure that their customers' needs are met efficiently. Whenever we encountered any hiccups or needed assistance, Andru and Scott were quick to step in and resolve the issues, leaving us impressed with their professionalism and attention to detail. Moreover, Orca is not just another stagnant product - it is constantly evolving based on user feedback and market demands. This dedication to innovation ensures that Orca remains relevant and adaptable to the changing needs of businesses. While we initially utilized Orca for our reference request program, it's clear that there is immense potential to leverage this platform for our customer marketing program as well. The features and capabilities of Orca provide a solid foundation for expanding our customer engagement initiatives.
Great support team
Orca's support team is very responsive and helpful
Great working with Orca
Orca is a powerful but simple tool - exactly what I was looking for in purchasing a reference management tool. We primarily use it to facilitate phone references between prospects and clients. It's straight-forward to use and allows us to protect our clients from being overburdened with too many reference requests. Beyond our experience with the tool being good, I am also very thankful for the Orca team for their diligent support. They are extremely responsive and helpful! Not only do they help us make sure the tool is working well but they also act as partners in making sure that our overall reference program is successful. They also value our feedback and have implemented changes in their tool as a result of our use cases. I feel like a very valued customer because of their care and attention.
Exceptional Product with Stellar Support and User Friendliness
The user-friendliness of Orca Reference is unparalleled. The interface is intuitively designed, making it easy for our sales and customer success team to quickly adapt and learn the product. They were able to grasp its functionalities effortlessly and within just 100 days, they successfully leveraged it to add 100 advocates to the database. This impressive achievement would not have been possible without the user-friendly layout and the fact that it integrates with Salesforce easily so CSMs can nominate customers from their contact page. Also from the very beginning, we were impressed with the level of support offered by the Orca team. Their dedication and responsiveness to our queries and concerns were commendable. They were always prompt in addressing any challenges or technical queries we encountered, ensuring we never felt stranded during the implementation and learning phase. The support provided by Orca Reference truly sets them apart in the industry.
Orca and the team are phenomenal to work with!
I had the daunting task of completing a software evaluation while trying to launch a reference program and advocate program. When I came across Orca, I knew I had found a great software solution and true partners who would help me succeed in my programs. Once we were signed with Orca, Andru, and Scott worked closely to ensure the implementation went smoothly! They were eager to listen to my ideas and build product optimizations. When I needed to produce reports for C-level executives, there was no hesitation to jump on a call and walk me through everything I needed to know. I wholeheartedly recommend Orca for all your Advocacy program and Reference needs!
A must-have tool for your customer marketing program!
Before Orca, I was tracking references in an excel spreadsheet. Requests from sales would get lost in email and slack. More importantly, I had no ability to report out on the impact references were having on in-pipeline deals and close rates. Now, sales can easily click a few buttons to request, I can track everything in one place, and I can quickly pull reports to prove the value of my reference program on the business. The cost is low for the amount of benefit, alignment, and efficiency this tool provides - no brainer for your tech stack. What I love most about this vendor is the support. We had a couple ease of use issues for sales in the beginning and Adru and Scott made adjustments to the interface immediately. They have been really great about making the tool work for our specific use case. A unique and refreshing quality for a vendor.
Grace - thank you for the incredible review! We are fortunate to have you in our Pod. Congrats on all of your success.