Craft Company Intelligence

At Craft, we mine and organize company information from traditional and alternative data sources, making our data products truly comprehensive. With our Salesforce app, sales teams can populate more information about their prospects and clients directly within the Salesforce app to reduce time spent keeping up-to-date on accounts and prioritize which leads and accounts may be exhibiting buying signals. Account Executives, Inside Sales Representatives, and Sales Development Representatives can, directly in their Salesforce account records, see key executives, understand where the company's locations are, and gauge buying readiness from growth metrics like revenue, website traffic, headcount, and more. Customer Success Managers and Account Managers can track their client portfolio and identify new opportunities by tracking growth signals at their existing clients. They can also identify accounts that may be at risk by identifying negative growth signals, which may indicate they should reach out to check in and put together a plan.