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Automated Opportunity Contact Roles | Sercante Labs
Bridge the gap between marketing activities and sales opportunities.
- Industries
- Horizontal Product
- Business Need
- MarketingSales IntelligenceCampaign Management
- Requires
- Sales Cloud
- Compatible With
- Marketing Cloud EngagementMarketing Cloud Account Engagement
Marketers want to know which campaigns drive revenue. But, accurate campaign influence & attribution reporting depends on contact roles being linked to opportunities. Not all sales teams track this information diligently. That's where this app comes in.
Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Sales Cloud
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Marketing Cloud EngagementMarketing Cloud Account Engagement
- Salesforce Editions
- EnterpriseUnlimitedDeveloper
App Details
- Version
- Auto Oppty Contact Roles/1.3.0 1.3.0
- Listed On
- 01/31/2020
- Latest Release
- 09/03/2023
- Supported FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Multiple CurrenciesSupports Salesforce orgs that use Multiple Currencies.Person AccountsSupports Salesforce orgs that use Person Accounts.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.Lightning App BuilderReady to use in the Salesforce Lightning App Builder.
- No LimitsLightning ReadyMultiple CurrenciesPerson AccountsManaged PackageLightning App Builder
- Package ContentsIf this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
- Custom Objects: 1Custom Tabs: 1Custom Apps: 1
- Lightning Components
- Global: 3App Builder: 0Community Builder: 0
- Languages
- English
Security
Additional Details
For marketing teams who need to show their value in real dollars and need more options for targeting contacts throughout the sales cycle, Automated Opportunity Contact Roles (AOCR) is an app that bridges the gap between contacts and opportunities to unleash native Salesforce Campaign Influence reporting and greater segmentation ability in Pardot. Unlike the Salesforce AI-based attribution system, AOCR allows the end user to decide which contacts are associated with opportunities and has no historical data requirement. AOCR allows marketing teams to know where to spend their money and where money is being wasted by closing the loop on ROI reporting. Connecting contacts to opportunities enables marketing teams to show the impact their efforts have on bottom-line revenue. In addition, the ability for sales and marketing to target prospects jointly throughout the entire sales cycle allows for greater message penetration and air cover for active accounts. This translates to bigger deals, faster-to-close deals, and more closed/won deals. Guided configuration for AOCR via a setup wizard takes about 30 minutes and is done with clicks not code.
Need help?
Sercante l Trilliad
Atlanta, GA