DESelect Segment for Salesforce Marketing Cloud

Game-changer for our Marketing Operations

Deselect has been a powerful tool for our team, unlocking new efficiencies in data segmentation and making campaign management so much easier. It’s felt like having an extension of our own team, always responsive, insightful, and ready with innovative solutions. Their expertise has helped us get the most out of our data, providing valuable insights and streamlining workflows. While we’re moving to a new marketing platform and no longer using Salesforce, we’re genuinely grateful for everything they’ve done and highly recommend Deselect to anyone looking to maximize Salesforce Marketing Cloud.

Now I don't need SQL

Thanks to DESelect I now am a genius. So many problems are now solved.

Segmentation made easy

DESelect is a game-changer for SFMC users looking to streamline the process of building complex audience segmentations. Its user-friendly drag-and-drop interface enables users to create and modify DEs, saving considerable time and effort. This tool is especially beneficial for those who may not have a strong background in SQL.

Working Smarter, Not Harder

I've used DESelect Segment for a while now. It's the only tool on the market that I know of that allows every day users with zero experience with writing SQL statements to be to create complex segments without needing technical support from IT or others. Segment empowers users to do more with Marketing Cloud Engagement (MCE). One of my favorite parts is that I can access the raw SQL to see how the query I just build with drag-n-drop would look if I built from scratch. I'm a big fan of working smarter, not harder, and this tool allows me to do so when it comes to building new, complex segments in MCE.

What a difference this platform makes

I absolutely love using DE Select for building data extensions. I am not very savy with SQL code so this gives me the power to build DEs however i would like to without the worry of messing up a code string. Highly recommend this platform.

Easy, time-saver and intuitive tool

What we appreciate most about DESelect is its transformative impact on our data operations throughout our organization. Its intuitive interface has made SQL queries a breeze, enabling us to tackle tasks that were previously beyond the capabilities of our standard Marketing Cloud setup. Moreover, the level of support we receive when we encounter questions or challenges is unmatched in our experience with software providers. Their responsiveness and commitment to finding solutions are truly exceptional. I can't think of anything specific that needs improvement. I would highly recommend the app because it's time-saver.

A great, well thought through tool

DEselect is a very convenient tool both for marketers that are not so confortable with SQL but also the ones that are since it allows to do everything at the same place (create the data extension, test etc.). It's quite intuitive to use as well so very easy to get everyone to use it as soon as the data model is understood. Being able to view the SQL behind can be reassuring if need be. There are many convient feature such as deduplication and so on that simplified these small struggles one may face.

DESelect is a GameChanger!

Implementing DESelect in our instance of Marketing Cloud has been a gamechanger. We have been able to simplify our audience process and are no longer dependent on SQL skills and automations to handle all of our different audience selections for our email campaigns and journeys. By enabling DESelect, we are able to provide access to our ops team to build more complex audiences without having to give them access to automation studio where we have more complex system queries in place providing us more governance and protection with our setup within Marketing Cloud. Plus our account manager has been wonderful to work with and is always willing to help out wherever we need. Highly recommend this product and so thankful to have connected with them at Connections last year so we could get this implemented in our instance.

Segmenting and advanced selections made Easy, with Outstanding Support

With my many yours of SQL experience I was really surprised what DESelect has built in this tool. The best part it is, you don't need experience in SQL to make this work! - Intuitive design for creating the links between tables - Many different possibilities to filter, include and exclude - Great people that support you when you questions. DESelect is always working on making their software better and creating new features. I am really exited what they will come up next.

Wonderful tool for non-SQL users!

I would definitely recommend this app to SFMC users who are not comfortable using SQL. This tool allows the user to drag and drop data extensions, make connections, and write logic as needed. Another great feature is the ability to create picklists in the DE fields, which is something SFMC does not have. The developer I work with also finds this tool to be very useful for creating new DEs rather than writing SQL queries.