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Cluster Analysis
Group records, find similarities, and predict values using ML algorithms
- Business Need
- Analytics
Cluster Analysis app will group your data from any standard or custom object into clusters, find similar records, and predict field values using machine learning algorithms. It can be used for customer segmentation, classification, data mining, etc

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FAIR
Not used it yet, but from the videos I can tell it's a fair app.
clustering?
I haven't tried it because watching the video I don't get it.. your training data already has the category (sport etc).. so this is not clustering (unsupervised learning), but supervised learning to predict the category of a new BBC news. Which Einstein already does with case classification