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Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring

3x MQL to SQL conversion rate in 1 month

Overview

Ideal Customer Profile Platform was designed for B2B companies that want improve their current lead scoring and resolve disputes between marketing and sales development departments about MQLs quality.

See How Altum Analytics: AI-Based Ideal Customer Profile(ICP) Lead Scoring Works

Save up to 20% of the time for your sales development team that you spend on manual ICP research and data entry in the Salesforce.
x3 MQL to SQL conversion rate in 1 month, which leads to increased performance of your marketing and sales development team.
Effectively prioritize your sales development team work reducing the time your sales development team waste on bad leads by 50% in 24 hours

►Stop disputes about MQLs quality between marketing and sales development departments ►Increase your conversion rate using the ICP model Use this convenient designer for ICP segmentation model, which can be configured in 10 minutes and put into production without any third-party assistance. ►Reduce time wasted on bad leads using native Salesforce application Use native Salesforce application to get all insights right in Salesforce and receive value from its use immediately without any long training period. ►Create the most efficient ICP lead segmentation model Use the data on the most successful deals to build ICP segmentation model using a unique AI technology based on genetic algorithms. Build your Ideal Customer Gene and instantly find the most promising leads in Salesforce. ►Improve your sales strategy using prepared Salesforce reports Use simple turnkey analytics with all prepared Salesforce reports that will allow you to use it in your dashboards, make maximum use of your ICP lead segmentation model. ►Integrate ICP lead segmentation in your sales process use our API to integrate ICP lead segmentation into your marketing automation stack