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Optimizely Operations Experimentation for Salesforce

Optimize every customer relationship

Overview

This app enables experimentation and feature management directly in Salesforce. Improve your organization's workflows, reduce operational costs, reduce operational risk, grow revenue, and unlock more value.

See How Optimizely Operations Experimentation for Salesforce Works

The Operations Experimentation for Salesforce app improves your Salesforce operations and provides a 360-degree view of customers with clearly defined results on the KPI's you care about most.
Enhance your workforce productivity and performance indicators ranging from call handle time, to first call resolution and customer satisfaction. We give you a fresh approach to improve call center efficiency and customer retention.
Test new Salesforce layouts, workflows, and backend processes. You can even quantify the ROI of your team’s Salesforce enhancements as well as new tools such as Einstein AI Services.

Salesforce is a backbone for support operations and a gateway to customer interaction. The more your team can test the Salesforce workflows that guide support, the more efficient your team can operate and the more value you can deliver to customers. Built by Optimizely, the leading provider of progressive delivery and experimentation, the Operations Experimentation for Salesforce app improves your Salesforce operations and 360-degree view of customers with clearly defined results on the KPI's you care about most. Increase NPS and CSAT, reduce call handle time, and determine the ROI of new investments by optimizing a variety of standard and custom Salesforce applications: -Recommended scripts and reference support materials -Page layouts and component display -Recommended user actions -Information collection -Lead scoring models -Search algorithms Run experiments for Lightning Page layouts, screen flows, and autolaunched flows in Sales Cloud, Service Cloud, and Financial Services Cloud. Experiments can be created declaratively with out-of-the-box templates and programmatically using global Apex classes. Learn more by visiting https://help.optimizely.com/Salesforce