Align.ly Multi-Touch Attribution for B2B Companies

Easy to Implement + Flexible and Intuitive Attribution Solution

Using Align.ly Attribution makes measuring the success of marketing campaigns incredibly simple via their native Salesforce app. Whether your go-to-market is straightforward with transactional deals or more complex with different segments and motions, Align.ly can support your needs by allowing you to run both opportunity-based and account-based attribution models simultaneously. It’s easy to identify where campaigns are driving pipeline creation - and acceleration - to help optimize marketing and sales alignment. A major selling point of the way Align.ly Attribution is built is also the ability to retroactively apply the attribution models to our existing Salesforce Campaigns on Day 1. Rather than spending months to stand up an incredibly expensive solution that then “learns your data” for the next 6-9 months, you can see from the very first day what is driving revenue. The timeline to implementation is also incredibly fast since Align.ly sits inside of Salesforce, retroactively updated our existing Salesforce Campaigns, and includes pre-built reports and dashboards.

Helping us big time to report on campaign ROI

In the process of researching a full-scall attribtion platform ($$$) we discovered Align.ly. The platform has helped us make huge strides with attribution reporting. As long as it's in a SFDC campaign, you can report on it! The setup was easy and Andrew was extremely helpful both in getting it stood up and in helping us answer more strategy-based reporting questions. Love the multiple reporting models as well as the ability to retroactively add campaign members while bypassing the system timestamp for campaign member created date with a custom field in the managed package. Would definitely recommend Alignly it is well worth it!

Best bang for the buck!

The simple ability to deploy multiple attribution models with very little setup at a very reasonable price makes this tool hard to beat. I recommend this tool to many of our other portfolio companies because of its ease of use and deployment. Most small and mid sized businesses don't need all the bells and whistles that would cost 100X what this tool does. Keep it simple.

Great Solution for Customized Influence Needs

Align.ly is the perfect solution for working around OOTB campaign influence limitations when it comes to needing more control and customization, our use case was specifically looking at direct marketing efforts as opposed to channel marketing. Not to mention, the Align.ly team was extremely helpful when vetting the solution all the way through implementation. Andrew helped us develop a specific workflow to meet our needs and was readily available to hop on a call if needed. I love that the managed package is fairly plug and play, we were up and running within a day or two. Highly recommend!

Useful, easy to use app

It's a smart app which easily helps you get some multi touch attribution in Salesforce

Easy to Implement

Align.ly was easy to set up and I love that it exists within Salesforce, instead of requiring me to login to an outside platform like other services. It gave us the multi touch attribution data we had been trying to get to for a while. Very customizable and easy to report on.

Save your money (by getting his app!)

If you're looking for attribution modeling software with a logical structure that doesn't unnecessarily overcomplicate, this is the one. For a fraction of what the big guys charge, and with a little bit of leg-work, you can build the reports you need to identify marketing influence on sales dollars. You can look at sourced, accelerated, or overall influenced deals across the most common attribution models. In a few weeks time we were able to spin-up a reporting structure that helped us understand what tactics were leading to revenue and which we needed to kill. Andrew is great and extremely helpful through the process. I'd recommend this app to many organizations big and small; particularly those cutting their teeth on attribution.

GREAT purchase

We've loved this tool. For mall/mid sized companies, this is an incredibly easy, comprehensive solution to multi-touch attribution regarding salesforce campaigns. This took us just a few hours to get setup, you're not paying the premium you pay for another multi-touch tool. A+ rating.

Fantastic Product and Support

We have been using Align.ly Attribution for the past few months and it has been great. Implementation was very quick and easy, and working directly in Salesforce assures it is a tool our larger team will be able to use and benefit from the insights provided. It has helped us tie our Marketing activities to actual pipeline and revenue. The biggest reason I would recommend Align.ly is their team and support. They are incredibly attentive and helpful and have been willing to assist however they can on our requests and questions. It has been a breath of fresh air to work with such a customer-centric team. Thank you!

Align.ly >> Bizible

I've been in digital marketing for over 6 years, and the Align.ly application is BY FAR the best attribution tool I've used. Our team actually deprecated Bizible in favor of this application. Here's why: -Implementation - Since Align.ly is a native SFDC app, the implementation took about 1 hour 15 minutes. In contrast, my Bizible implementation took at least two months and still didn't work as desired. Additionally, you can pick and choose the attribution jobs you want Align.ly to run on the backend based on your needs. With Bizible, I had to reach out to support and wait for at least two business days in order to change backend jobs and/or rules. -Integration with SFDC - Throughout my career, I've always used the native SFDC campaign object so that Sales can have visibility to my marketing campaigns. Since Align.ly uses campaigns as a means of attribution, I was able to leverage my existing campaign structure to do true first touch, last touch, equal weight, and U-shaped attribution. On top of that, Align.ly custom fields are extremely easy to map. -Price - In my experience, one of the biggest blockers to bringing on new marketing tools is price. And might I say, the price of Align.ly saved our company so much $$! Bizible is at least 8x the price of this tool and literally does the SAME EXACT THING. If you want a straightforward, easy-to-implement, price competitive attribution tool that integrates flawlessly with SFDC, look no further than Align.ly!