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Align.ly Multi-Touch Attribution for B2B Companies

Align.ly Multi-Touch Attribution for B2B Companies

Overview

Understanding the complete buyer's journey in a complex B2B environment is challenging. Align.ly Attribution solves multi-touch attribution in a simple, elegant solution leveraging native Salesforce Campaigns and tracking both online and offline events.

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  • Native Salesforce - Align.ly Attribution leverages native Salesforce Campaigns making it easy to capture online & offline engagement. Many Attribution Models - First Touch, Last Touch, Equal Weight, U-Shaped, and Time Decay all come out-of-the-box.

  • Apply Attribution Retroactively - Already using Salesforce Campaigns? Great! We can apply our models to your Salesforce Campaign data. Opportunity-Based & Account-Based Attribution - Each business is slightly unique, we've got you covered.

  • Opportunity Value and Lifetime Value - Apply attribution based on an Opportunity Amount and/or the Lifetime Value of the Account. Sourced, Accelerated, and Influenced - Understand exactly how a touch point contributed to an Opportunity.

▶ ONE HOUR IMPLEMENTATION Install and implement in less than an hour. Apply attribution retroactively and get value immediately. Other attribution solutions take 6-12 months to get value. ▶ APPLY ATTRIBUTION RETROACTIVELY Already using Salesforce Campaigns? Align.ly Attribution can run the attribution models retroactively against your existing Salesforce Campaigns. ▶ MULTI-TOUCH ATTRIBUTION MODELS First Touch, Last Touch, Equal Weight, Time Decay, and U-Shaped models are all supported out-of-the-box. ▶ OPPORTUNITY AND ACCOUNT-BASED ATTRIBUTION Does your sales team attach Contacts to Opportunities? Great! Use Opportunity-Based Attribution. Do you have a transactional sales with a small buying committee? Account-Based Attribution might be for you. ▶ ONLINE AND OFFLINE ENGAGEMENT We support both online and offline engagement. ▶ INTEGRATES WITH MARKETING AUTOMATION Eloqua, HubSpot, Marketo, and Pardot are all supported. If your marketing automation can push Leads/Contacts to Salesforce Campaigns, it will integrate with Align.ly Attribution. *** Get Started With A 7-Day Free Trial - Simply Install Through The AppExchange ***

Categories

Business Needs
Campaign Management
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Multiple Currencies
Supports Salesforce orgs that use Multiple Currencies.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Multiple Currencies
Managed Package

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