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Keyword Classification for Datorama
eContext’s Keyword Classification is the Marie Kondo of Adwords
Overview
This eContext app takes SEM data that you have organized into Advertiser, Campaign, and Adgroup structure and remixes it into a topic classification structure, giving you a different lens to optimize against your metrics.
Keeping track of all your live keywords is onerous. eContext automates this process, organizing keywords into any of its 25 topic verticals, visualizing your SEM program through a topical lens.
Using eContext to organize all your keywords into logical, topical hierarchies, you can quickly select large swaths of keywords that match your campaign and adgroup requirements.
Using the eContext topical hierarchy you can quickly identify topics that are inconsistent with your organization’s products, services or goals.
What is the problem that our app solves? eContext knows first-hand how unwieldy really large SEM programs can feel. eContext was developed as an internal technology for metasearch site Info.com, and used its engine to organize SEM campaigns with millions of keywords. With programs even 1% as big as this, keeping track of all the live keywords is onerous. eContext automates this process, organizing keywords into any of it’s 25 topic verticals, visualizing your SEM program through a topical lens. WIth this higher-order view, advertisers can spot trends and outliers that were hidden in the depth of their campaigns and refine performance.
Categories
- Business Needs
- Marketing Automation