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Keyword Classification for Datorama

By eContext.ai Limited

eContext’s Keyword Classification is the Marie Kondo of Adwords

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Free  

Never requires payment

Business Need
Marketing Automation

This eContext app takes SEM data that you have organized into Advertiser, Campaign, and Adgroup structure and remixes it into a topic classification structure, giving you a different lens to optimize against your metrics.

Compatibility

Salesforce Editions
Professional
Enterprise
Unlimited
Force.com
Developer
Essentials
Additional Requirements
Datorama License Required

App Details

Languages
English
This solution is API only and doesn't have an interface

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Date
The most recent date that this solution underwent the AgentExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
01/20/2021

Additional Details

What is the problem that our app solves? eContext knows first-hand how unwieldy really large SEM programs can feel. eContext was developed as an internal technology for metasearch site Info.com, and used its engine to organize SEM campaigns with millions of keywords. With programs even 1% as big as this, keeping track of all the live keywords is onerous. eContext automates this process, organizing keywords into any of it’s 25 topic verticals, visualizing your SEM program through a topical lens. WIth this higher-order view, advertisers can spot trends and outliers that were hidden in the depth of their campaigns and refine performance.

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eContext.ai Limited

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