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Keyword Classification for Datorama
eContext’s Keyword Classification is the Marie Kondo of Adwords
- Business Need
- Marketing Automation
This eContext app takes SEM data that you have organized into Advertiser, Campaign, and Adgroup structure and remixes it into a topic classification structure, giving you a different lens to optimize against your metrics.
Highlights
Keeping track of all your live keywords is onerous. eContext automates this process, organizing keywords into any of its 25 topic verticals, visualizing your SEM program through a topical lens.
Using eContext to organize all your keywords into logical, topical hierarchies, you can quickly select large swaths of keywords that match your campaign and adgroup requirements.
Using the eContext topical hierarchy you can quickly identify topics that are inconsistent with your organization’s products, services or goals.
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Pricing Details
You can fully use this solution without payment.