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Aprimo Connector for Personalization Content

Enhance Einstein’s ability to deliver the best content for your customer

Overview

Access your full catalog of Aprimo DAM assets from within Einstein Content Selection, in order to power the best, most personalized experience

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See How Aprimo Connector for Personalization Content Works

  • Build and manage your asset catalog and metadata within Aprimo DAM and have it automatically available for use in Einstein Content Selection.

  • Ensure your team has access to the latest approved collateral when designing your Einstein Content. Your DAM is your system of record for all your assets - having it tied to your distribution channels is essential for efficiency.

  • Drive more value out of content – make it easy to use and reuse content across the customer experience. Aprimo DAM is integrated throughout the campaign journey in Salesforce - Einstein is another piece in the puzzle to full integration.

Aprimo Digital Asset Management gives you a single source of truth for all of your content to improve productivity, lower costs, and create better customer experiences. Aprimo DAM allows you to better find, create, reuse, govern, and deliver content across all channels—resulting in faster time to market, better-quality content, and higher ROI. Using Aprimo’s Einstein Content Selection connector puts the entire power of your DAM at the finger tips of your designers as they build content. The connector allows your team to build and manage a library of approved assets, and then makes them available to Einstein. This ensures that your designers can easily access and use your library of approved DAM assets, allowing them to focus on the creative process instead of file transfer logistics. Aprimo also has unique capabilities like AI-powered content enrichment to reduce manual entry on content tagging, as well as advanced content workflows that help to automate the process of creating and marking assets for inclusion to Einstein.

Categories

Business Needs
Analytics

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