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Bynder Digital Asset Management (DAM) for Salesforce Marketing Cloud (SFMC)

Launch campaigns faster with Bynder’s DAM for Salesforce Marketing Cloud

Overview

When Bynder’s scalable, secure, and user-friendly Digital Asset Management meets Salesforce Marketing Cloud, marketers can meet the growing demand for content and bring campaigns to market faster, ensuring assets stay up-to-date and brand-consistent.

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See How Bynder Digital Asset Management (DAM) for Salesforce Marketing Cloud (SFMC) Works

  • COMMUNICATE YOUR BRAND CONSISTENTLY Protect your brand reputation and prevent outdated, unlicensed, or unreleased assets from being used.

  • BRING CAMPAIGNS TO MARKET FASTER Streamline and scale content creation, collaboration, and delivery by centralizing all of your campaign content in one integrated system, making assets easy to find, use, and re-use.

  • MEET THE GROWING DEMAND FOR CONTENT Quickly create and collaborate on brand-approved print, digital, and video content for different campaigns or markets within Bynder, unlocking the potential to do more.

  • FASTER CAMPAIGNS Streamline content creation to bring campaigns to market quicker.

  • CONSISTENT BRANDING Ensure brand consistency across all channels and campaigns.

  • PERSONALIZED CONTENT Easily deliver tailored content for diverse audiences.

  • IMPROVED EFFICIENCY Eliminate bottlenecks with direct access to Bynder assets in SFMC.

  • ENHANCED USER EXPERIENCE Unified transformation tools for seamless content management.

  • COST SAVING Reduce production costs by minimizing manual edits and using pre-approved, optimized assets.

Connecting Bynder to Salesforce Marketing Cloud enables marketers to keep up with the growing demand for content across channels, speed up campaign execution, reduce risks to brand reputation, and eliminate process bottlenecks when creating and delivering content. You can now: ✔ Add Bynder assets to any content that uses content blocks in SFMC. ✔ Authenticate and login to Bynder right from Marketing Cloud. ✔ Search and filter to easily find assets based on permissions. ✔ Select derivatives made for specific channels. ✔ Scale to fit, crop and resize on the fly. ✔ Streamline image editing with improved transformation options. ✔ Optimize campaigns by comparing assets for better performance with A/B testing. ✔ Deliver personalized content based on recipient data with Dynamic content, saving time and boosting.

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