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Anti-Malvertising & IVT for Datorama

Detect & Block Ad Fraud in Real-Time

Overview

See How Anti-Malvertising & IVT for Datorama Works

Anti-Malvertising - Malicious malvertising ads can occur at any time and leave a negative impression on viewers causing damage to your reputation and revenue. Monitor and/or block incidences as they occur and trace them back to the source.
IVT Detection - Invalid traffic hurts your advertising and publishing activity. Monitor or block IVT from your traffic and uncover its origins allowing you to optimize away from bad sources while concentrating more of your time and money on good sources.
Reporting - Track the data points that matters most your business such as revenue, spend, campaign, source information, and more.

On average, 10-15% of revenue or campaign spend is lost due to ad fraud. The Anti-Malvertising & IVT app by Escalated.io allows you to take back control by actively monitoring and blocking out ad fraud occurrences in real-time across display, video, app, and CTV. This app combines two services to provide a comprehensive end-to-end ad fraud solution. Anti-Malvertising: Bad ads destroy your user experience by delivering malicious payloads upon rendering. They hijack sessions, damage your reputation, erode trust, ruin revenue generating opportunities, and harm your audience. Protect against the negative effects of malvertising by monitoring and blocking out malicious ad behavior in real-time. IVT Detection: Invalid traffic (IVT) creates fake ad requests, impressions, and actions. It damages your revenue, wastes your budget, deprives you of campaign metrics, and harms your relationships. Monitor and block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to prevent invalid, non-human, and fraudulent activity from harming your business.