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CDP Identity Essentials
Get more value out of your CDP with connected identity and data
- Industries
- Healthcare & Life SciencesRetailTravel, Transportation, & Hospitality
- Business Need
- MarketingCampaign ManagementData Management
- Requires
- Marketing Cloud EngagementData CloudData Cloud for Marketing
- Compatible With
- Experience CloudMarketing Cloud Engagement
Integrate best-in-class consumer identity & insights directly into your Salesforce CDP. By cleansing and enriching your first-party data, you can optimize in-market audiences and drive better outcomes.
Highlights
IDENTITY: Person-based identity delivers best-in-class match rates and hygiene improving the quality of your 1P data, creating a more accurate and optimized marketing profile.
DATA: Enrich your customer profiles with hundreds of industry-specific demographics, behavioral, and transaction attributes to better understand what makes them tick and to help you with segmentation, next best actions, and personalization.
ACTIVATION & MEASUREMENT: Create a single, up to date and persistent record of your customers to streamline your CDP and make your activation budget count.
Provider Details
Pricing Details
Starting at $10,000 per company per month
Default Plan
$10,000 USD/company/month