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CDP Identity Essentials

Get more value out of your CDP with connected identity and data

Overview

Integrate best-in-class consumer identity & insights directly into your Salesforce CDP. By cleansing and enriching your first-party data, you can optimize in-market audiences and drive better outcomes.

See How CDP Identity Essentials Works

IDENTITY: Person-based identity delivers best-in-class match rates and hygiene improving the quality of your 1P data, creating a more accurate and optimized marketing profile.
DATA: Enrich your customer profiles with hundreds of industry-specific demographics, behavioral, and transaction attributes to better understand what makes them tick and to help you with segmentation, next best actions, and personalization.
ACTIVATION & MEASUREMENT: Create a single, up to date and persistent record of your customers to streamline your CDP and make your activation budget count.

CDP Identity Essentials, powered by CORE ID, enables you to you to learn more about your customers as they take more actions and to understand their changing needs and intentions. It connects your customers’ online and offline worlds - including their devices , channels, and transactions - and enriches customer profiles with industry-specific attributes. Use Salesforce CDP with CDP Identity Essentials to: • Enhance recognition, resolution and targeting • Power personalization and conversion • Minimize waste across channels • Enable precise measurement KEY COMPONENTS: • Talk to people not devices - Reduce duplicate profiles by 25% and eliminate waste by 50% across campaigns • Enrich profiles with exclusive data - Increase match rates by 5x and improve targeting with contact, demographic, behavioral and lifestyle data about your consumer • Increase reach on digital channels - Reach 2-3x more customers with an integrated identity solution to maximize media performance • Real-time site personalization - Increase site recognition rates by 3-5x and deliver personalized experiences to drive more in-session conversions