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CDP Identity Essentials
Get more value out of your CDP with connected identity and data
- Industries
- Healthcare & Life SciencesRetailTravel, Transportation, & Hospitality
- Business Need
- MarketingCampaign ManagementData Management
- Requires
- Marketing Cloud EngagementData CloudData Cloud for Marketing
- Compatible With
- Experience CloudMarketing Cloud Engagement
Integrate best-in-class consumer identity & insights directly into your Salesforce CDP. By cleansing and enriching your first-party data, you can optimize in-market audiences and drive better outcomes.


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Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Marketing Cloud EngagementData CloudData Cloud for Marketing
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Experience CloudMarketing Cloud Engagement
- Salesforce Editions
- ProfessionalEnterpriseUnlimitedEssentials
App Details
- Version
- CDP Essentials/July 2021 1.0.0
- Listed On
- 11/03/2021
- Latest Release
- 03/03/2022
- Supported FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyManaged Package
- Package ContentsIf this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
- Custom Objects: 16Custom Tabs: 0Custom Apps: 0
- Lightning Components
- Global: 0App Builder: 0Community Builder: 0
- Languages
- English
Security
Additional Details
CDP Identity Essentials, powered by CORE ID, enables you to you to learn more about your customers as they take more actions and to understand their changing needs and intentions. It connects your customers’ online and offline worlds - including their devices , channels, and transactions - and enriches customer profiles with industry-specific attributes. Use Salesforce CDP with CDP Identity Essentials to: • Enhance recognition, resolution and targeting • Power personalization and conversion • Minimize waste across channels • Enable precise measurement KEY COMPONENTS: • Talk to people not devices - Reduce duplicate profiles by 25% and eliminate waste by 50% across campaigns • Enrich profiles with exclusive data - Increase match rates by 5x and improve targeting with contact, demographic, behavioral and lifestyle data about your consumer • Increase reach on digital channels - Reach 2-3x more customers with an integrated identity solution to maximize media performance • Real-time site personalization - Increase site recognition rates by 3-5x and deliver personalized experiences to drive more in-session conversions
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Epsilon
Irving, TX, United States