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CDP Identity Essentials

Get more value out of your CDP with connected identity and data

No Ratings
$10,000   USD/company/month
Industries
Healthcare & Life Sciences
Retail
Travel, Transportation, & Hospitality
Business Need
Marketing
Campaign Management
Data Management
Requires
Marketing Cloud Engagement
Data Cloud
Data Cloud for Marketing
Compatible With
Experience Cloud
Marketing Cloud Engagement

Compatibility

Requires
This solution requires these products in order to work. Before you implement the solution, check that you have these products.
Marketing Cloud Engagement
Data Cloud
Data Cloud for Marketing
Compatible With
This solution is tested to work with and extends the value of these products, but doesn't require them.
Experience Cloud
Marketing Cloud Engagement
Salesforce Editions
Professional
Enterprise
Unlimited
Essentials
Additional Requirements
Requires Salesforce CDP

App Details

Version
CDP Essentials/July 2021 1.0.0
Listed On
11/03/2021
Latest Release
03/03/2022
Supported Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package
Package Contents
If this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
Custom Objects: 16
Custom Tabs: 0
Custom Apps: 0
Lightning Components
Global: 0
App Builder: 0
Community Builder: 0
Languages
English

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Version
The most recent solution version that underwent the AppExchange Security Review. Undergoing the Security Review doesn't guarantee a solution’s security.
1.0.0
Last Reviewed Date
The most recent date that this solution underwent the AppExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
10/25/2021

Additional Details

CDP Identity Essentials, powered by CORE ID, enables you to you to learn more about your customers as they take more actions and to understand their changing needs and intentions. It connects your customers’ online and offline worlds - including their devices , channels, and transactions - and enriches customer profiles with industry-specific attributes. Use Salesforce CDP with CDP Identity Essentials to: • Enhance recognition, resolution and targeting • Power personalization and conversion • Minimize waste across channels • Enable precise measurement KEY COMPONENTS: • Talk to people not devices - Reduce duplicate profiles by 25% and eliminate waste by 50% across campaigns • Enrich profiles with exclusive data - Increase match rates by 5x and improve targeting with contact, demographic, behavioral and lifestyle data about your consumer • Increase reach on digital channels - Reach 2-3x more customers with an integrated identity solution to maximize media performance • Real-time site personalization - Increase site recognition rates by 3-5x and deliver personalized experiences to drive more in-session conversions

Need help?

Epsilon

Irving, TX, United States