Forter Fraud Prevention Cartridge for DTC

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Brands that sell products directly to consumers open new channels and opportunities for growth; this also adds surface area for fraud and abuse. It’s critical that businesses seek improved methods for protecting consumer credentials, payment information, and reputation to build customer loyalty and trust. As the first and only stand-alone, automation-based fraud solution available to Salesforce Commerce for DTC users, Forter blocks fraudsters from making purchases while ensuring legitimate customers are able to access the goods they want - protecting your bottom line. Our plugin applies Forter’s proprietary Identity Graph to protect merchants of all sizes from fraud and abuse. Powered by machine learning and advanced data modeling, our plugin pattern matches account access attempts to distinguish legitimate customers, sellers, and resellers from fraudsters. Our proprietary technology can also identify bot activity with data modeling that allows customers to determine the best approach when incorporating and enforcing overall business or fraud policies.