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Vibes SMS Integration for Salesforce Marketing Cloud Journey Builder

Fully Automate and Personalize SMS in Journey Builder with Vibes

Overview

The Vibes integration with Journey Builder increases engagement and conversion by delivering SMS messages with personalized customer experiences, including mobile wallet passes, using mobile engagement message data to trigger decision splits in journeys.

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  • BUILD BEST-IN-CLASS, COMPLIANT SMS PROGRAMS NATIVELY IN JOURNEY BUILDER. Vibes campaign manager is built into the Journey Builder UI, so you have access to industry-leading SMS functionality and embedded compliance controls without leaving Salesforce.

  • CREATE SMS ENGAGEMENT DECISION SPLITS AND TRACK INDIVIDUAL'S MOBILE ACTIVITY. Only Vibes embeds a unique link for each message recipient that provides the intelligence to fully automate and personalize journeys, while tracking performance by person.

  • OPTIMIZE SMS MESSAGE DELIVERY. Vibes is the only SMS platform that also has Tier 1 direct connections with all US mobile carriers, ensuring that your messages developed in Journey Builder are immediately sent to consumers' mobile devices.

By unifying Vibes’ best-of-breed mobile messaging platform with SFMC Journey Builder, brands increase engagement and conversion by optimizing the creation of automated, 1-to-1 omnichannel customer journeys using SMS in Journey Builder. Built into the Journey Builder user interface, the integration provides brands native access to the Vibes mobile messaging platform’s SMS campaign manager. Brands will benefit from SMS campaigns that combine SFMC personalization tags with unique links per message recipient to personalize customers’ mobile experiences across their journeys and enable mobile message engagement tracking. In turn, this provides the intelligence to extend Journey Builder automation and enhance the personalization of customer journeys by powering the creation of SMS engagement decision splits. The Vibes integration ensures the timely delivery of compliant SMS messages at enterprise scale. Through Vibes’ unique SMS message delivery optimization, embedded compliance controls and guardrails, and status as one of four Tier 1 aggregators with direct US carrier connections, brands can trust that customers will receive compliant SMS messages within specific timeframes.

Categories

Business Needs
Marketing Automation
Features
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