Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP

❥ Empowering Marketers, Simplifying Processes We’ve developed a solution for marketers that enhances workflow efficiency within the Salesforce Marketing Cloud. It introduces turnkey Customer Data Platform (CDP) capabilities to your SFMC

❥ Behavioral web tracking: Use web behavior to create segments. Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export.

❥ Score leads (B2B) or intent (B2C): With Score Designer you can create scoring rules and tags based on any data in Marketing Cloud. ❥ Account Based Marketing: Leveraging ABM as a targeted strategy to reach high-value accounts.

❥ Save Time & launch Journeys in half the time: Our Segment Designer offers a visual drag and drop interface to create segments for your journeys. Save them as a draft and easily automate them. View segment benchmark data vs your Journey data.

❥ Salesforce Sales Integration: We created a package so you can easily integrate scores and interactions in Sales Cloud. So your sales team can view total scores on contact or lead objects.

❥ Data Designer, Data Views & Data Extension Integration: Access all your data extensions in a single location, speed up segment creation by 50% with intuitive drag-and-drop features.

❥ Data Security: We employ a variety of measures to protect your data, including TLS encryption with data in transit, AES-256 protection with data at rest, Monthly and recurring data protection audits and User and role management.

❥ Seamless Integration: All data will stay in SFMC and will never leave your Marketing Cloud environment. ❥ Compliance Certifications: Activation Studio holds the following compliance certifications: ISO27001

❥ Onboarding, training and support: Our experienced support team is available to provide extensive training and onboarding support if required. We can also offer additional deep dives and accelerators to get your team up to speed.