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The Trade Desk
Utilize your Salesforce CDP data for targeting and measurement in TTD
- Business Need
- Marketing Automation
- Requires
- Data Cloud for Marketing
This platform integration converts CRM data to Unified ID 2.0’s for activation in The Trade Desk to seamlessly target audiences with a privacy-centric workflow.
Highlights
Transfer all identifier types including e-mail, phone number, mobile device IDs, OTT and CTV Device IDs
Automatically convert sensitive data into Unified ID 2.0’s for interoperability in the advertising ecosystem
Access The Trade Desk’s Identity Alliance for extended reach
Provider Details
The Trade Desk Inc
Website
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
Pricing Details
Free
You can fully use this solution without payment.