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Identity Enrichment by LiveIntent

First-Party Data Enrichment

Overview

Integrate the Identity Enrichment solution powered by LiveIntent’s Identity Graph to cleanse, append, and enrich your customer data directly into Salesforce Marketing Cloud CDP.

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  • Identify known and unknown website visitors. Recognize customers and prospects of website visitors through online and offline data points to build robust segments, acquire new customers, nurture existing customers, drive personalization and more.

  • Data accuracy and enhancement. Get the most updated and verified data on your customers like age, gender, income, children, marital status, education level, household status, language, lifestyle segments, and interest categories.

  • Unified view of customer. Build a central repository of customers by connecting fragmented data points and creating a single source of truth of customers.

LiveIntent’s Identity Enrichment solution provides brands with the intelligence and insights to get a holistic view of their customers. Collecting and maintaining a vast amount of customer data can become an unusable, disorganized mess. At the same time, recognizing non-logged-in website visitors also presents challenges for brands. LiveIntent’s Identity Enrichment solution helps brands build robust first-party data for measurement and activation by identifying non-logged-in website visitors, taking missing, outdated, incorrect, or unverified data and transforming it into up-to-date deterministically matched unified profiles, including email, mobile ad IDs, demographic & engagement data, and other attributes.

Categories

Business Needs
Data Cleansing
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package