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MetaRouter for Salesforce Customer Data Cloud: Universal Website Data Collector

By MetaRouter

Enhance customer profiles with behavior tracking and identity syncing

No Ratings
Starting at $4,500   USD/company/year
Industries
Consumer Goods
High Tech
Retail
Business Need
Campaign Management
Data Management
Integration
Requires
Data Cloud
Data Cloud for Marketing
Compatible With
Marketing Cloud Engagement

MetaRouter enables customer data collection, providing a full view of users activity and complete control over 3rd identity resolution. This data is integrated into SF CDP, producing addressable anonymous user profiles and enriches existing profiles.

Highlights

MetaRouter provides a data collection SDK that enables page, behavior, identity tracking, URLs visited, page titles & behavior like clicks, product views, purchases, form fills. Persistent anonymousIds and known userIds can also be collected by the SDK.

The MetaRouter-set anonymousId persists as a first-party cookie, meaning that MetaRouter’s data tracking delivers additional data that would otherwise be blocked by third-party ad and tracking blockers. This can represent up to 30% additional data.

MetaRouter facilitates identity syncing with identity spines like Neustar, Axciom, Liveramp, & others. This delivers a DMP-like experience by enriching first-party data with demographic, in-market, interest, & other types of attributes within the CDP.

Provider Details

MetaRouter
Denver, Colorado

MetaRouter provides streaming data routing solutions for organizations with security and latency concerns. The MetaRouter platform makes it easy to ingest streaming customer data and connect to internal users, databases or external analytics and marketing tools.

Pricing Details

Base Channel Pricing (Known users only)

$4,500 USD/company/year

Lowest Starting Price

3-Pack Channel Pricing (Known users only)

$12,000 USD/company/year

Base Channel Pricing (Known & Unknown Users)

$14,500 USD/company/year

3-Pack Channel Pricing (Known & Unknown Users)

$39,000 USD/company/year