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MetaRouter for Salesforce Customer Data Cloud: Universal Website Data Collector

Enhance customer profiles with behavior tracking and identity syncing

Overview

MetaRouter enables customer data collection, providing a full view of users activity and complete control over 3rd identity resolution. This data is integrated into SF CDP, producing addressable anonymous user profiles and enriches existing profiles.

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  • MetaRouter provides a data collection SDK that enables page, behavior, identity tracking, URLs visited, page titles & behavior like clicks, product views, purchases, form fills. Persistent anonymousIds and known userIds can also be collected by the SDK.

  • The MetaRouter-set anonymousId persists as a first-party cookie, meaning that MetaRouter’s data tracking delivers additional data that would otherwise be blocked by third-party ad and tracking blockers. This can represent up to 30% additional data.

  • MetaRouter facilitates identity syncing with identity spines like Neustar, Axciom, Liveramp, & others. This delivers a DMP-like experience by enriching first-party data with demographic, in-market, interest, & other types of attributes within the CDP.

MetaRouter provides a real-time Customer Data Pipeline Network that begins with the Website Data Collector. With the MetaRouter SDK, Metarouter.js, in place, Salesforce customers create a a high-quality customer data stream that includes page, behavior & identity information. Our SDK is built to navigate & simplify the complex identity landscape by collecting and syncing identity upon a user’s first page visit, while also enabling additional functionality like attribute enrichment from identity graphs. This information is then integrated into Salesforce CDP, where it enables even greater profile unification, analytics & audience segmentation possibilities. The platform utilizes a first-party, server-side architecture, delivering enhanced data collection efficacy along with security and control benefits to customers. The platform is designed for organizations in e-commerce, CPG, Media, Fintech, & other industries who are interested in developing a comprehensive first-party data strategy. By connecting MetaRouter to Salesforce CDP & other third-party platforms, organizations take an important step towards data maturity by taking complete ownership over their customers’ data.

Categories

Business Needs
Campaign Management
Data Management
Integration
Industries
Consumer Goods
High Tech
Retail
Personas
Developer
Marketer
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package