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MetaRouter for Salesforce Customer Data Cloud: Universal Website Data Collector
Enhance customer profiles with behavior tracking and identity syncing
- Industries
- Consumer GoodsHigh TechRetail
- Business Need
- Campaign ManagementData ManagementIntegration
- Requires
- Data CloudData Cloud for Marketing
- Compatible With
- Marketing Cloud Engagement
MetaRouter enables customer data collection, providing a full view of users activity and complete control over 3rd identity resolution. This data is integrated into SF CDP, producing addressable anonymous user profiles and enriches existing profiles.
Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Data CloudData Cloud for Marketing
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Marketing Cloud Engagement
- Salesforce Editions
- ProfessionalEnterpriseUnlimitedDeveloper
App Details
- Version
- MetaRouter - Collector/MetaRouter Collector - v1 092022 1.1.0
- Listed On
- 09/19/2022
- Latest Release
- 01/09/2023
- Supported FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyManaged Package
- Package ContentsIf this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
- Custom Objects: 13Custom Tabs: 0Custom Apps: 0
- Lightning Components
- Global: 0App Builder: 0Community Builder: 0
- Languages
- English
Security
Additional Details
MetaRouter provides a real-time Customer Data Pipeline Network that begins with the Website Data Collector. With the MetaRouter SDK, Metarouter.js, in place, Salesforce customers create a a high-quality customer data stream that includes page, behavior & identity information. Our SDK is built to navigate & simplify the complex identity landscape by collecting and syncing identity upon a user’s first page visit, while also enabling additional functionality like attribute enrichment from identity graphs. This information is then integrated into Salesforce CDP, where it enables even greater profile unification, analytics & audience segmentation possibilities. The platform utilizes a first-party, server-side architecture, delivering enhanced data collection efficacy along with security and control benefits to customers. The platform is designed for organizations in e-commerce, CPG, Media, Fintech, & other industries who are interested in developing a comprehensive first-party data strategy. By connecting MetaRouter to Salesforce CDP & other third-party platforms, organizations take an important step towards data maturity by taking complete ownership over their customers’ data.
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MetaRouter
Denver, Colorado