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LiveRamp Distribution
Personalize experiences for your customers across media activations
- Requires
- Data Cloud for Marketing
LiveRamp Distribution empowers brands to create personalized experiences for their customers, enhancing the reach & accuracy of their marketing programs by connecting and distributing audiences to our expansive network of over 500 platforms and partners.
Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Data Cloud for Marketing
- Salesforce Editions
- ProfessionalEnterpriseUnlimitedDeveloper
App Details
- Version
- LiveRamp Distribution/Winter 22 1.1.0
- Listed On
- 09/14/2022
- Latest Release
- 01/30/2023
- Supported FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyManaged Package
- Package ContentsIf this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
- Custom Objects: 0Custom Tabs: 0Custom Apps: 0
- Lightning Components
- Global: 0App Builder: 0Community Builder: 0
- Languages
- English
Security
Additional Details
LiveRamp’s Distribution application in the Salesforce CDP gives brands the ability to deliver their customer audiences to LiveRamp to orchestrate targeted, people-based advertising campaigns across more than 500 publishers and platforms, including the walled gardens. People-based identity improves campaign results and empowers brands to drive better personalization & engagement with their customers while unlocking new opportunities that accelerate business growth. All data activated through LiveRamp is matched to RampIDs, our person-based identifier, allowing for management and activation of segment data without the need to share hashed or raw PII directly with any activation platform, and customers that are currently using LiveRamp to activate their data can use this application at no additional cost. Through the LiveRamp Distribution App customers will also be able to expand and enrich their CDP audiences through our Data Marketplace and Lookalike audience capabilities. Currently the Distribution App supports delivery of email (SHA_256 hash) as the primary identifier, however LiveRamp as a whole utilizes a variety of offline and online touchpoints as match identifiers.