Lotame

Unify Known & Unknown Customers Lotame’s end-to-end data collection technology enables your brand to collect more first-party data in real time, for audience building, analytics, and activation across both known and unknown users.

Enrich & Scale Acquisition Strategies Lotame’s global 2nd/3rd-party data marketplace allows brands to seamlessly build audiences across over 40+ branded data providers and leverage the Lotame Data Exchange for enrichment and acquisition strategies.

Secure Data Collaboration Private data-sharing capabilities allow media owners/brands to share data privately and securely across partners, without giving access to individual-level data in our UI for overlap and index analysis and seamless activation.

Customer Intelligence Utilize turnkey demographic reporting, lookalike, discovery, and overlap dashboards to extend what you know about your customers.

Seamless Real-Time Activation Agnostic activation allows seamless marketing execution across any of your madtech partners at scale, with 45+ near real-time integration and activation partners.

Extend & Increase Addressability Lotame’s Panorama Graph enables brands to graph both known and unknown interactions across all omnichannel devices and extends addressability beyond email for activation at scale.