Annalect (Omnicom Group)

Description

Areas of Expertise: • Reporting infrastructure assessment and integration planning • Client in-housing support (new implementation or transition from a third-party) • Existing deployment upgrades and complimentary product recommendations • Global solutions that accommodate local requirements • Taxonomy evaluation and enhancement • Measurement framework validation and KPI correlation analysis • “Site-Served” process deployment and data management for non-ad server trackable media • Data automation for advanced analytics (e.g., media mix modeling) • Data pipeline integration and set-up • Benchmarking and automated insights with Einstein • Governance management and compliance validation with Harmonization Center • Quality assurance mechanization and notification alerts through Goals • Accurate spend tracking and actualization with Media Transparency Center • Advanced visualization support with Tableau Data Connector • Custom widget development through CSS and JavaScript Expertise: • 500+ Datorama trainings completed • 150+ engagements completed and/or currently under active management • Accredited Datorama professionals & credentialed marketing practitioners