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B2B Studio for Marketing Cloud | SalesWings
Unstoppable Lead and Account Insights for Marketing Cloud
- Business Need
- SalesMarketingAnalytics
- Requires
- None
- Compatible With
- Marketing Cloud EngagementMarketing Cloud GrowthMarketing Cloud Advanced
SalesWings covers all the essential B2B components for Marketing Cloud, in a compact platform. Detailed lead and account behavioral tracking, segmentation and audience building, lead and account scoring, B2B campaign reporting, and native sales insights.

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Showing 10 of 12 Reviews
Saleswings Makes Lead Scoring Easy and Scalable
Saleswings has been an excellent addition to our sales & marketing toolkit. It’s remarkably easy to use and impressively robust, making lead scoring both straightforward and effective. The platform’s simplicity belies its power, allowing us to set up a scalable lead scoring model that drives real results. What really stands out is the exceptional support network—responsive, knowledgeable, and proactive, they make sure any question or issue is addressed promptly.
Excellent for measuring customer interaction
Saleswings is a great sales engagement tool that takes customer relationship management to the next level. From my experience using Saleswings, I found it to be a highly effective tool for tracking and analyzing customer interactions, helping businesses boost their sales and overall productivity. Saleswings has a seamless integration with Salesforce Salescloud and Marketingcloud. The people at Saleswings truly help you to get the most out off the program with constant support, updates and webinares. A real customer oriented company.
Flexible Lead Scoring with Integration with SFMC and SFDC
I have been a customer with Saleswings for a couple of years now. Saleswings' flexible tagging and custom lead scoring framework has helped us improve our marketing segmentation, personalization, and, most importantly, our conversions! Salesforce and Marketing Cloud do not offer an out-of-the-box lead scoring or web/behavioral tracking solution, so this tool was a much needed and awesome addition to our MarTech stack. The team at Saleswings conducts a thorough onboarding process and regular check-ins to make sure you are getting the most out of the platform.
Excellent tool for lead management
I have recently implemented SalesWings for a global client of mine who works in the financial services industry. SW has helped them bring insight into visitor interactions and CRM data to build a robust lead management process that helps lift the best lead up. The Toolbox is incredibly powerful and customisable allowing businesses to tailor it to their specific needs. The fit score is a defining part of the newly implemented lead management process and has been developed with input from the sales teams, directly improving adoption. Visitor tracking introduced visibility that was not possible before implementation. All this data is then used in conjunction with SFMC to create more personalised journeys to great results. This integration is simple and highly effective, with points and tags used directly in journeys. The customer service for the SW team, specifically Salah, Shillem and Eugene, has been phenomenal throughout the past year. All around, this has been an excellent tool for my client.
Saleswings has opened up new opportunities for us
The Saleswings team, especially Pauline, delivered a very thorough and pleasant onboarding experience. As an ecommerce company, the tools have really provided insights into who is visiting our site that we hadn't had access to until now and we've been able to effectively communicate with high value potential clients and returning customers that we didn't have eyes on before.
Fantastic product & team!
This product truly brings together next-level marketing and sales insight! I have been so impressed by their strategic approach to building our custom lead scoring throughout our onboarding and implementation phase. It's a straightforward solution that makes a world of difference.
Powerful tool
Pauline and Philip are very knowledge and provides a very good customer experience. They both go the extra mile to meet and exceed with the business requirements. The technical aspect is simple enough to understand and easy to use. The configuration options within the app is straight-forward and not complicated for those non-technical people.
A very valuable asset !
The SalesWings onboarding process is very well designed and makes setting up the platform simple. The interface and scoring system are easy to use and SalesWings has become a very valuable asset for our team. When we reached the point to integrate with Salesforce, a simple link provided us with a descriptive instructional video and step by step approach to install the necessary package. Once installed, everything we needed and more was included within our Salesforce instance. The only real work required from us was to customize views and layouts to our organizations preference. The customer service at SalesWings has been remarkable. Thank you Pauline and the SalesWings team for all of your help and support.
SalesWings is shaping up to be a huge asset to our company.
As a third party behavioral scoring solution, it pretty much checks all the boxes. An easy to use interface and scoring system, quick and painless installation, and the ability to tie previous behavior of an unknown contact to a known contact is just amazing. Because of this, you're able to change scoring and tagging and it instantly recalculates, so you get immediate feedback. The customer service has also been second to none. A must have if you're looking into lead scoring (which you should be).
Invaluable Insight
Image our surprise to learn that Marketing Cloud and SalesForce didn't natively track web activity or perform lead scoring like our former automation software, Marketo did out of the box. Fortunately we found SalesWings which does both of these tasks and a lot more, AND is very easy to set up. Install the simple tracking code and you're half the way there. Support if very responsive.