Adiacent S.p.A. Società Benefit

We successfully transformed the paper-based installation, testing, and maintenance report form used by our field service technicians into a digital form. Adiacent provided ongoing and professional support throughout all phases of the project, including the Salesforce integration with DocuSign to collect certified signatures from the technician and customer upon completion of the service. We achieved our goal of replacing the paper form with a digital form by equipping all our technicians with tablets.

The project implemented on Salesforce Marketing Cloud represented a significant evolutionary step in the company's digital and CRM strategy, significantly improving communications management, customer profiling, and the effectiveness of marketing campaigns. The implementation of the platform centralized data from various business areas—owned resorts, marketed resorts, and tour operators—creating a single view of the customer and enabling more personalized and consistent communication throughout the customer journey. One of the most valuable aspects of the project was the ability to translate complex business needs into automated, efficient, and scalable marketing processes. Thanks to the use of Salesforce Marketing Cloud, the company was able to optimize engagement activities, increase the relevance of communications, and improve campaign performance in terms of both conversions and loyalty. The integration of technology, strategy, and knowledge of the tourism and hospitality industry was particularly appreciated, enabling targeted communication flows based on customer type, seasonality, and the various products offered. The project also stood out for its collaborative approach, time management skills, and attention to the quality of the implemented solutions. The end result is a modern, flexible, and data-driven platform, capable of concretely supporting the company's growth and innovation objectives.

We collaborated with ADIACENT for the implementation of Salesforce Sales Cloud, with the objective of optimizing our commercial processes and improving the management of sales opportunities. The ADIACENT team is distinguished by professionalism, competence and ability to quickly understand our business essence. During the whole phase of the project — we started analyzing it at the end — we apprezzato in particular the application structure, the communication and availability in providing effective and scalable solutions. The implementation of Salesforce Sales Cloud has brought concrete benefits, with greater visibility of the commercial pipeline, better coordination between the team and an increase in operational efficiency. We consider ADIACENT as an authorized partner for digital transformation projects and for the adoption of Salesforce solutions.

"Working with Adiacent to develop our Salesforce Marketing Cloud project was an extremely positive experience. Their technical expertise, combined with a deep understanding of our brand's needs, allowed us to implement an advanced platform perfectly aligned with our growth objectives. Thanks to the work of the Adiacent team, we now have a fully integrated communications ecosystem, capable of enhancing our stainless steel and gold jewelry offering and significantly improving the personalization of our customer relationships. Their consultative approach, attention to detail, and speed of execution exceeded our expectations. Adiacent has proven to be a reliable, innovative, and results-oriented partner. We are thrilled with the results achieved and look forward to the future development of our collaboration."

I would like to express my appreciation for the excellent work done by Adiacent in implementing the Salesforce Marketing Cloud Account Engagement project for our children's bedroom brand. The team immediately demonstrated a deep understanding of our needs, successfully transforming complex objectives into a clear, effective, and measurable digital journey. In particular, we appreciated: Their ability to sensitively interpret our industry, characterized by a highly specific audience and purchasing decisions driven by emotion, security, and design. The design of highly targeted nurturing journeys, which improved lead quality and streamlined the transition from inspiration to evaluation and purchase. Their attention to detail and careful personalization of content, perfectly aligned with our brand identity and the world of children. Their technical expertise in implementing the platform, coupled with clear communication and a collaborative approach that made every phase of the project simple and transparent. Thanks to Adiacent's work, we now have a solid and strategic tool that allows us to better understand our audience, build more meaningful relationships with families, and enhance our catalog more effectively. A reliable and competent partner, with whom we will be delighted to continue growing.

The Salesforce Service Cloud implementation project represented a fundamental step towards customer service excellence, in line with the brand's values ​​of quality, exclusivity, and attention to detail. From the beginning, the goal was clear: to offer premium customer service that is fast, personalized, and seamlessly integrated with all digital and physical touchpoints. Salesforce Service Cloud proved to be the ideal platform to achieve this goal. The project strengthened the brand's perception as a benchmark not only for the quality of its products but also for excellent after-sales service—an increasingly strategic aspect in a high-value market like jewelry. We chose ADIACENT as our partner, which helped us build a modern, scalable, and highly customer-focused support ecosystem.

We are very pleased with the journey undertaken with ADIACENT for the development and implementation of Salesforce Marketing Cloud within our organization. This project marked a key milestone in the digital transformation of our marketing activities, allowing us to shift from fragmented communication to an integrated, automated, and personalized management of our customer touchpoints. Thanks to ADIACENT’s strategic consulting and technical expertise, we were able to design effective multichannel journeys, precisely segment our audience, and launch data-driven campaigns that have delivered tangible results in terms of engagement and conversion. What we particularly appreciated was the team’s ability to work in close synergy with our internal departments, ensuring a collaborative, pragmatic, and goal-oriented approach. ADIACENT showed a strong focus not only on technology, but also on empowering our team, enabling us to independently manage and evolve the platform over time. This was a project delivered with competence, vision, and attention to detail—laying a solid foundation for marketing that is increasingly customer-centric and data-driven. We are proud of the results achieved and consider ADIACENT a reliable and strategic partner for the ongoing evolution of our digital ecosystem.

We would like to express our appreciation for the work carried out by ADIACENT in the development and implementation of the Salesforce Service Cloud solution for our company. From the early stages of the project, the ADIACENT team stood out for their technical expertise, consultative approach, and ability to truly listen. They thoroughly understood our operational needs and successfully translated them into a platform that is fully integrated with our customer service processes. Thanks to their guidance and ongoing support, we have been able to optimize the management of customer requests, reduce response times, and significantly improve the quality of our service. Workflow automation, interaction tracking, and real-time data analysis have enabled us to increase internal efficiency and enhance customer satisfaction. We particularly appreciated the team’s flexibility, as they quickly adapted to our evolving needs while ensuring that deadlines and objectives were consistently met. In summary, we consider our collaboration with ADIACENT to have been highly positive, and the Salesforce Service Cloud project a strategic added value for our organization. We are pleased to have taken this journey together and look forward to continuing our collaboration for future system developments.

We had an excellent collaboration with our consulting partner Adiacent. Their team demonstrated strong professionalism and expertise throughout the project. The marketing campaigns we developed together delivered a significant return on investment. What sets Adiacent apart is their full-service agency structure — they supported us across every aspect of our campaigns, from visual design and content creation to strategic planning.

The Salesforce implementation project was guided in compliance with the times and requirements requested by Adiacent with great professionalism and expertise in the issues related to Customer Relationship Management.