Yahoo!

About Yahoo The Yahoo DSP is a full-funnel programmatic advertising platform designed to drive real business results for brands. Easily target, optimize and measure across your omnichannel campaigns with scaleable quality supply, AI driven algorithm, and actionable insights to meet your business needs. Top-notch tech. Massive scale. And one-to-one customer relationships. Yahoo DSP brings you all the benefits of a walled garden – without the wall. Identity at the core Our best-in-class identity graph and first-party data connect the dots in a post-cookie world. Yahoo today reaches 167M consented, logged - in US users from direct consumer relationships across Yahoo properties and partners. Performance-driven Know more. Grow more. Machine learning drives performance without hidden fees or pricing inefficiencies. Partnership Focused We work with all of the major media publishers and partners for activation to support your data and measurement needs.