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Incrementality by Odyssey for Datorama
Multi-Touch Attribution and Incrementality insights
- Industries
- Retail
- Business Need
- Analytics
Incrementality by Odyssey pulls raw data from your Google Analytics account and applies glass-box multi-touch attribution to that data. Easily see the performance of your campaigns based on multi-touch attribution.
Highlights
Free Trial - Get started with a free trial of your own data
Based on Google Analytics - No need for any technical setup, all we need is Google Analytics data
Actionable incrementality insights and ad spend recommendations. Start optimizing your ad spend
Provider Details
Odyssey Attribution is a leading marketing solution for e-Commerce brands and agencies. Odyssey works based on a native integration with Google Analytics. Enabling companies to transform Google Analytics data into incrementally and multi-touch attribution insights. Including ad spend recommendations.
Pricing Details
You must pay to use this solution. Discounts are available for nonprofits.
The pricing structure is based on the number of analyzed journeys (transactions), measured in the e-commerce module in Google Analytics.
Default Plan
$250 USD/company/month