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Incrementality by Odyssey for Datorama
Multi-Touch Attribution and Incrementality insights
- Industries
- Retail
- Business Need
- Analytics
Incrementality by Odyssey pulls raw data from your Google Analytics account and applies glass-box multi-touch attribution to that data. Easily see the performance of your campaigns based on multi-touch attribution.
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Great tool for additional insights
Incrementality by Odyssey added value to our performance marketing analysis by giving in-depth insights into what each marketing channel is contributing. The app in Datorama is clear with further in-depth analysis on their website if you log in. The 'Suggested Ad spend' feature can also be of great use. I rate it 4/5 because it doesn't take your marketing strategy into consideration and therefore can give the opposite advice (suggested ad spend) of what you actually need.