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Aprimo for Planning & Operations

Plan campaign strategies, workflows, and operations for Marketing Cloud

Overview

See How Aprimo for Planning & Operations Works

  • Incorporate journeys as you develop your campaign plans, increasing efficiency and accelerating journey creation

  • Collaborate on multi-channel marketing campaigns

  • Enable reporting on campaign performance across multiple journeys

With Aprimo, marketers can propose, plan, create, review/approve and manage the customer journeys integrated with Journey Builder. Brands have numerous campaigns that they run throughout a year and concurrently. The Aprimo connector provides a way to tie those campaigns and journeys back to the planning and design process so that they can be viewed and managed for success.

Categories

Business Needs
Campaign Management

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