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Aprimo for Planning & Operations
Plan campaign strategies, workflows, and operations for Marketing Cloud
Overview
Raise the game for your marketing operations and customer journeys. Plan, develop, collaborate, and execute campaign plans, integrated with Journey Builder.
See How Aprimo for Planning & Operations Works
Incorporate journeys as you develop your campaign plans, increasing efficiency and accelerating journey creation
Collaborate on multi-channel marketing campaigns
Enable reporting on campaign performance across multiple journeys
With Aprimo, marketers can propose, plan, create, review/approve and manage the customer journeys integrated with Journey Builder. Brands have numerous campaigns that they run throughout a year and concurrently. The Aprimo connector provides a way to tie those campaigns and journeys back to the planning and design process so that they can be viewed and managed for success.
Categories
- Business Needs
- Campaign Management
