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Building Nudge Journeys in Salesforce Marketing Cloud with the GA360 Connector

We worked with Havas CX to help us with the technical integration of our Salesforce Marketing Cloud and Google Analytics 360 (GA360) and the development of new user journeys in Journey Builder. We wanted to build a communications programme around how we could help our customers 'at the moment'. We wanted to understand our website visitors using Google Analytics (GA360) to segment them based on interactions with our site content. Havas CX helped us map content to pain points and defined the best message or piece of content we could put in front of our customers. They worked with us to use the GA connector to re-target customer segments and use these to trigger customer journeys in Journey Builder that were timely and relevant to customer needs. Havas CX also helped us develop a Governance programme to ensure that individuals were not messaged across more than one journey. This safety net ensured we could prioritise messages and that we never spammed anyone with more than one communication at a time. Havas CX was great to work with. They have that unique ability to bridge the gap that often exists between Technology and Marketing. As a result, we implemented a programme of multiple journeys, with AB Testing built-in, that were automated and always on. They also built us some smart dashboards in Data Studio that combined data from Google Analytics (GA360) and Salesforce Marketing Cloud (SFMC), which were available to us 24/7 to manage and measure performance. The results exceeded our expectations. We would recommend working with Havas CX.