Springbok Agency

Great customer-focused partnership willing to work in an agile manner and deploy requirements in a short time span.

Great customer-focused partnership willing to work in an agile manner and deploy requirements in a short time span.

Great customer-focused partnership willing to work in an agile manner and deploy requirements in a short time span.

This project is structuring for our automation program because it allows us to adapt our communications according to the answers and the validity dates of these answers. The project is complex because it is dynamic and must be taken into account both at the level of leads and contacts. In addition to our prospects and existing customers, it also allows us to build our welcome emails for newcomers and to get to know their latest ones better and strengthen their engagement with brands.

Customer journeys have been rebuilt in sfmc,they were previously coded in sfdc. Our partner has managed to understand the challenges of each key moment in the life cycle of our customers with their vehicles. He was able to understand our data model and offer adapted and engaging journeys and content, we managed to be more precise in our targeting and to better measure the performance of our actions and to better engage our customers with each brand

This project has made it possible to simplify the filling of forms by our customers and known prospects by pre-informing the known elements and adapting the steps (example garage step removed if garage already defined). As a result, it has increased the number of forms generated significantly and therefore in after-sales and sales turnover. It also allowed a performance measurement both global on the contribution of the crm and fine via the utm and all this directly in sfmc

This project is part of the collection of data during waiting programs built before the marketing of a new vehicle. It contributes strongly to the recruitment of new registrants and then to the courses built to feed the registrants with content at the right time. This recruitment journey simplifies the recruitment effort and uses a complementary communication channel to others

The project required a last-minute adaptation because we could no longer offer a contest to win e-tickets (the show in return for this e-mail allowing the qualification of our customers and prospects. It made it possible to bring adapted content following the qualification, to score the appetite for purchase, to link those who clicked with our google analytics and to prioritize the calls of an outbounce campaign We have moved from mass communication to tailor-made with a winning relationship between the effort required of customers and prospects and the added value in content and offers provided to our customers

This Project was decided and delivered in record time in January 2021 in response to the cancellation of the Brussels Motor Show. This has brought us digital leads and sales through a customer experience that is both simple and engaging. It has also involved and raised awareness of our distribution network. This has helped to change the brand image of our distribution network and brand.