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Resolve Connector for CDP

Private audience recognition, identification and personalization

Overview

Resolve is WPP's privacy-first solution for audience resolution and cookieless activation. The Resolve Connector for CDP integrates with your Salesforce CDP, enriching profile data and boosting activation through Salesforce Marketing Cloud

See How Resolve Connector for CDP Works

Resolve™ leverages behavioral signals from your existing first party data to optimize audience segments, web personalization, retargeting across CRM & Social channels to maximize audience reach with Salesforce CDP
Enrich existing audience profiles within CDP using data from all systems of engagement
Get the most out of your investment in Salesforce CDP with enhanced analytics, propensity modeling, and deeper insights into your customers' journey

Resolve™ is WPP's privacy-first solution for audience identity resolution and cookieless activation. Resolve™ helps brands recognize unknown customers and personalize their brand experience without the reliance on third-party data. As a fully deployed solution, Resolve™ operating entirely within the client organization's private cloud infrastructure, meaning that no customer data is shared externally, allowing businesses to retain full control of their data. This unique solution solution enhances and complements existing marketing technology platform so marketers can get the most out of their Salesforce tools.