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Resolve Connector for CDP
Private audience recognition, identification and personalization
- Business Need
- Marketing
- Requires
- Data Cloud for Marketing
Resolve is WPP's privacy-first solution for audience resolution and cookieless activation. The Resolve Connector for CDP integrates with your Salesforce CDP, enriching profile data and boosting activation through Salesforce Marketing Cloud
Highlights
Resolve™ leverages behavioral signals from your existing first party data to optimize audience segments, web personalization, retargeting across CRM & Social channels to maximize audience reach with Salesforce CDP
Enrich existing audience profiles within CDP using data from all systems of engagement
Get the most out of your investment in Salesforce CDP with enhanced analytics, propensity modeling, and deeper insights into your customers' journey
Provider Details
Wunderman Thompson is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman Thompson combines creativity and data into work that inspires consumers to take action and delivers results for brands. Wunderman Thompson has been widely recognized for its work. Forrester Research named us a leader in marketing database operations and a strong performer in customer engagement strategy*. Headquartered in New York, we have 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman Thompson is a ‘team first’ culture committed to creating an environment where people come to do the best work of their careers.
Pricing Details
You can fully use this solution without payment.