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WatchTower - Hybrid Attribution & Conversion Tracking

Create demand and capture demand attribution native in Salesforce!

Overview

The only Salesforce app for B2B conversion tracking and hybrid attribution solution that shows you what sparked interest, how you captured it, and the revenue path - in one funnel view.

1 of 3

  • Self-Reported Attribution: Automate the processing and the standardized categorization of "How did you hear about us?" raw text into categories and groups (supports multiple values and is customizable).

  • Software-Based Attribution: Standardize UTM categories and groups for a summarized view of programs that are capturing demand. Use your existing UTM fields and values.

  • Dashboards & Analytics: Welcome to one funnel and one reporting view with create and capture demand attribution for all conversions - all the way to revenue.

Your current B2B funnel measurement model is outdated, you can’t accurately measure both create and capture revenue programs in a standardized way, and most attribution tools paint a biased picture – making it impossible to truly know what’s working and what’s not. WatchTower allows you to: - Automate and customize the categorization of self-reported attribution - Go beyond using only software-based attribution to measure Create Demand Attribution and Capture Demand Attribution side by side through your entire funnel - Visualize the impact of all program types through your entire funnel, natively in salesforce WatchTower is designed for B2B companies with a direct sales model and recurring revenue. It sits alongside an organization’s existing marketing and sales processes, requiring very little adjustment to systems and only minor process modification. X No massive investment in RevOps resources X No Salesforce overhaul required X No need to change your current infrastructure

Categories

Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package