Hearsay for Marketing Cloud
Inject automated, 1-to-1 texting into Journeys
Overview
Hearsay unlocks compliant, 1-to-1 texting with a financial professional to drive personalized, more impactful client experiences. Amplify Marketing Cloud Journeys with automated, scalable touchpoints for deeper engagement.
Break through with personal, 1-to-1 engagement Financial services firms can extend their investment in Marketing Cloud to critical 1-to-1 communications, thereby engaging and servicing customers while adhering to regulatory and brand care standards.
Leverage field relationships to strengthen Journeys Hearsay equips the field with compliant text and voice capabilities, ensuring regulatory compliance for 1-to-1 channels that can be intelligently included in Journeys for more powerful engagement.
Build a deeper connection between Marketing and Sales Close the loop between sales and marketing by integrating Hearsay into Marketing Cloud Journey Builder, connecting scalable marketing campaigns with automated, personal 1-to-1 sales engagements.
Supporting both employee (BYOD) and company provided devices, Hearsay empowers the field to engage with customers compliantly through text messaging and mobile calling. By leveraging Hearsay’s persistent texting capabilities, firms in high-touch industries like financial services can better equip their field to engage and service customers while adhering to regulatory and brand care standards. Integrating Hearsay with Marketing Cloud bridges the gaps between marketing campaigns and field activities. Firms can now seamlessly connect scalable marketing campaigns with their field teams, inserting automated, compliant 1-to-1 engagement into Journeys to allow their field teams to step in at critical points of engagement. Firms can now more effectively drive acquisition and servicing workflows, and Hearsay provides full visibility at the enterprise level to assess what’s working. With Hearsay for Marketing Cloud, enterprises are connecting marketing and sales and driving more powerful client outcomes. To discover other ways Hearsay can unlock greater value from Salesforce with compliant texting, see "Hearsay for Salesforce" on the AppExchange.
Categories
- Business Needs
- Marketing Automation
Compatibility
- Supported Languages
- English