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Lead Capture in Marketing Cloud Engagement

Collect leads from Facebook and Google directly into Marketing Cloud

Overview

The *new* Lead Capture for Marketing Cloud Engagement application enables marketers to collect lead data from Facebook and Google lead ad forms to enhance their first party data set, nurture prospects and drive transactions.

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  • Automatically bring first party data from Facebook and Google lead form campaigns into Marketing Cloud in real-time and through a secure connection.

  • Engage prospects with the right message by activating intent-based audiences through paid media channels or adding them to a lead nurture journey.

  • Connect Facebook and Google lead ad campaigns to Marketing Cloud through a simple and intuitive configuration flow.

The *new* Lead Capture for Marketing Cloud enables marketers to collect lead data from Facebook and Google lead ad forms to enhance their first party data set, nurture prospects and drive transactions. Marketers can reach prospects seamlessly through cross-channel digital advertising campaigns, including email and paid media advertising to drive more consumer actions and conversions faster. Google Support coming Mid-April!

Categories

Features
Native App
Built exclusively on the Salesforce Platform, ensuring reliability and performance.
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Native App
Lightning Ready

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