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Lead Capture in Marketing Cloud Engagement
Collect leads from Facebook and Google directly into Marketing Cloud
- Requires
- Marketing Cloud Engagement
The *new* Lead Capture for Marketing Cloud Engagement application enables marketers to collect lead data from Facebook and Google lead ad forms to enhance their first party data set, nurture prospects and drive transactions.
Highlights
Automatically bring first party data from Facebook and Google lead form campaigns into Marketing Cloud in real-time and through a secure connection.
Engage prospects with the right message by activating intent-based audiences through paid media channels or adding them to a lead nurture journey.
Connect Facebook and Google lead ad campaigns to Marketing Cloud through a simple and intuitive configuration flow.
Provider Details

Salesforce Labs
San Francisco, CA, USA
Founded
1999
Salesforce Labs is a program that lets salesforce.com engineers, professional services staff & other employees share AppExchange apps they've created with the customer community. Inspired by employees' work with customers of all sizes and industries, these apps range from simple utilities to entire vertical solutions. Salesforce Labs apps are free to use, but are not official salesforce.com products, and should be considered community projects - these apps are not officially tested or documented. For help on any Salesforce Labs app please consult the Salesforce message boards - salesforce.com support is not available for these applications. Questions? Please visit https://success.salesforce.com/answers.
Pricing Details
Free
You can fully use this solution without payment.