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Lead Capture in Marketing Cloud Engagement
Collect leads from Facebook and Google directly into Marketing Cloud
- Requires
- Marketing Cloud Engagement
The *new* Lead Capture for Marketing Cloud Engagement application enables marketers to collect lead data from Facebook and Google lead ad forms to enhance their first party data set, nurture prospects and drive transactions.
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I need a help
Anyone tell me is this package capture the updated lead? like i have to get the lead data from sales cloud in Advertising studio
Doesn't install...no one is minding the store?
As previously mentioned by others the "Get It Now" doesn't work nor do the links below. Is there anyone from Salesforce Labs who can provide an update or some support?
Unable to install the package
We are trying to install it following the instructions but it seems to do nothing... is this a common error? Does anyone has a new instructions. Please, help.
"Get It Now" does not work for this package
Every time that I click on "Get It Now", I'm direct to my Marketing Cloud org, and the app is not install.
Not able to download
Every time that I click on "Get It Now", I'm direct to my Marketing Cloud org, and the app is not install.
It works as intended
Can use a few more updates but works as its intended to.
Helpful tool, would benefit from standardization
I like how Lead Capture allows me to connect Facebook, Instagram, and Google leads into Marketing Cloud, and it works as designed. However, I have had issues with standardization of field lengths and names within the platform and would prefer it if those could be standardized. Standard field names and lengths would save me time currently spent reviewing how these data extensions change from one version to the next, because these changes can sometimes cause dependent automated processes to fail.
It does what it needs to do and it does it fine.
It is not an API event that would allow you to fire an email immediately? That is true. But until now: the best option you had was to use some ugly thing like zappier or worst: export the csv from the lead capture form and then import it back into sfmc... Now you're populating a Data extension that you can then ingest into a journey with automations... It's easy, it's clean and it's all within SFMC. I really like it and I used in basically all of my projects that use lead capture in social media. I don't see any reason to try other solution if this one does what I need it to do.
Google Lead Ads Not Yet Supported
Despite numerous support tickets, I have yet to receive access for importing Google Lead Ads. We have been promised this feature by November 2021, then December 2021, and most recently February 2022. The inability to roll out such a straightforward feature on a promised timeline (multiple times) undermines my trust in the entire Salesforce ecosystem.
OK, but not useable for every scenario
This tool is good for bringing in leads directly to Marketing Cloud, as long as you do not need to do any activity timely with them at the point of acquisition. It saves having to implement via a third-party such as Zapier etc. If you need to put in place a real-time double opt-in email process for your users when they fill out your lead capture form on Facebook/Google (which we legally have to for many of our EMEA countries), this tool does not fit the bill. Because it simply creates and populates a data extension within SFMC, the quickest initial email you can send to that new lead is up to an hour later (by using that data extension as the entry point for a journey that repeats hourly). Sending a "Verify your email" comms an hour after filling in a form does not give the best customer experience and, therefore, we have had to find alternative solutions outside of this tool where these circumstances arise. It would be much better if there was a way to have an available API event or similar to use as a journey entry point so that we can send real-time emails as leads enter the created data extensions. It would also be a huge improvement if there was the ability to send an email notification when records have errored and not been processed - currently, the only way to know is to manually go in and check.
Hey Holly I agree with you 100% that the option to create an API event would be a much better solution. Hope the developers can consider the idea. Meanwhile, a filthy workaround is after you created that hourly automation, and activated the Journey based on the automation run, create duplicates of that automation with time gaps like 5min or what, 11 times...it's kinda gross but at least it's automated and closer to real time.
@Saumya Pandey - We installed the app but when we tried to connect/authorize the FB account in Lead Capture, we're getting an error -"Unable to login. Requested String is too long". Are you able to help, please? Please DM me. Thanks. Appreciate it