Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP

Easy to use, affordable, flexible

It's built on top of Marketing Cloud, which means that data stays in MC and never leaves. Easy to implement (a matter of minutes). Super easy to use, with intuitive interface. No-code segmentation, web tracking and scoring in a single platform.

Great tool for segmentation and lead scoring

Activation Studio can save you a lot of time in segmentation in Marketing Cloud. You can build your desired segments easily with drag and drop functionality and no need to write any SQL. Other highlights are Lead Scoring and Interactions where you can qualify your subscribers based on their engagement either on Email or Website without a heavy workaround. The team is super nice and friendly and they keep developing the tool to extend its capability.

Save a lot of time creating segments

Activation studio makes in effortless to create marketing segmentations in SFMC without any database/SQL knowledge. The lead scoring capabilities are a great addition to the tool!

Makes my productivity go up

Activation Studio saves me a lot of time by letting me create segments just by using the drag and drop function, there is no SQL needed. With lead scoring I can get even better segments and more efficient campaigns.

Easy to use segmentation tool - Saves you hours of work

This segmentation tool makes it easy to create complex database combinations with no code / write SQL queries. Which means that everybody in the online marketing team should be able to create advanced segmentations by use the drag-and-drop function. Next to this, the tool saves you hours of work. What I also like about this tool, that it makes it possible to create custom fields which can be used in the journey builder. Example: the creation of a custom field with total order amount, which can be used as a filter/split for a loyalty campaign. Another pro: you see after a few seconds the segmentation size of the data extension (which is not the case when writing the SQL in automation studio). At last, when using the Activation Studio you can immediately start the journey by using the button "start journey". To summarize, no code necessary, it saves you time since you don't need to write complex SQL queries and you can skip many actions since actions can be started within Activation Studio already. Tip for users: you need to understand your data model to make your queries work.

Activation Studio is a great tool

We have been working with Activation Studio for a couple of months now, but we wouldn't want to work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication. The tool is very clear and user friendly.