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Activation Studio for Marketing Cloud: Segments, lead scoring & web tracking CDP
Activation Studio: Empowering Marketers, Simplifying Processes
- Industries
- Horizontal ProductEducationNonprofit
- Business Need
- MarketingAccount-Based MarketingTesting & Segmentation
- Requires
- Marketing Cloud Engagement
- Compatible With
- Sales CloudService CloudData Cloud
Unlock the Power of Salesforce Marketing Cloud: Simplify Audience Building, Enhance Lead Scoring, and Streamline Web Tracking with our Marketing Cloud Engagement add-on – No Code, No SQL!

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Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Marketing Cloud Engagement
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Sales CloudService CloudData Cloud
- Salesforce Editions
- ProfessionalEnterpriseUnlimitedForce.comDeveloperEssentials
App Details
- Supported FeaturesLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Person AccountsSupports Salesforce orgs that use Person Accounts.Salesforce ShieldSupports Salesforce orgs that use Shield.Lightning App BuilderReady to use in the Salesforce Lightning App Builder.
- Lightning ReadyPerson AccountsSalesforce ShieldLightning App Builder
- Languages
- DutchEnglish
- This solution is API only and doesn't have an interface
Security
Additional Details
Activation Studio is a lightweight CDP integrated within your Salesforce Marketing Cloud BU. Our solution offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag and drop segment designer that plugs into your Marketing Cloud BU. Furthermore the possibility to include behavioral web interactions and setup scoring rules. SEGMENT DESIGNER We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers don't. The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Segmentation in SFMC has never been easier. INTERACTION DESIGNER (CDP) Include web behavior and start creating high potential segments for your journeys. Define interaction types and start tracking video views, pageviews, downloads, form abandonment, etc. SCORE DESIGNER The Score Designer offers a lead scoring and tagging functionality within your Marketing Cloud Org. Perfect alternative to Account Engagement (Pardot) and start with account based marketing.
Need help?
Harvest Tech Labs
Austin, TX (USA) | Groningen (NL)
We help you with the setup of the application free of charge. We do offer an care or customer success package to support on onboarding or inspire your team to ultimately get more out of Marketing Cloud.